The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, knowing how your content performs in the market is crucial to making informed content decisions, acquisitions, distribution, and programming decisions. In this regard, Parrot Analytics' demand data provides valuable insights that help executives understand how a show resonates with audiences and provides a glimpse into the show's value proposition.
In the case of "Curious George," demand data reveals that over the last 30 days, the show had 4.7 times the audience demand of the average show in the United Kingdom, denoting good demand. The show has a high demand as only 8.6% of all TV shows have this level of demand. The demand for this show has been increasing recently compared to its demand of 4.0 times the average over the last 90 days. This indicates an increased popularity of the show in the market.
Demand data can come in handy for content valuation since Parrot Analytics content valuation system is based on demand data to provide an economic valuation system that reveals the dollar value contribution of any title, to any platform, in any region. Thus, knowing the demand value of a title enables executives to gauge the monetary value of any title and make informed decisions based on their return on investment (ROI).
Additionally, executives can analyze the show's performance over time, using the momentum and longevity metrics. For Curious George, the momentum, which is the pace of growth, is outstanding, while the longevity, which measures how well audience demand is maintained over time, is also outstanding. Moreover, understanding the show's top markets can inform global expansion strategies, as well as identify new market opportunities.
Demand data can also help executives with subscriber retention and acquisition strategies. This data can help executives understand which titles should be acquired or developed to retain or grow the current audience. Knowing the demand value helps the executives estimate the content budget required for a title, how much it is worth, what new market opportunity is available, and how a title drives the platform's engagement across the rest of the catalog.
In conclusion, demand data is critical in a strategic decision-making process. It enables executives to estimate the ROI of a title, find new market opportunities, optimize release strategies, uncover under-monetized titles, inform platform and network fit, and support franchise and spin-offs potential. All these insights help executives produce content that resonates well with their audience, grow their customer base, and drive their revenue growth effectively.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Curious George is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Curious George, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been amended on May 10, 2024, 12:46 a.m. PST using television demand analytics from Parrot Analytics for Curious George in the United Kingdom. We provide our partners with meaningful entertainment industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.