The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working at any platform or network, "Severance (2022)" provides an excellent example of how to use demand data to make informed content decisions. Over the last 30 days, "Severance (2022)" has demonstrated outstanding audience demand in Poland. Valuing content based on demand, executives working at a content-financing company or studio should consider investing in a title that can maintain its popularity over time, like "Severance (2022)" for its potential longevity.
TV series distributors can use demand data to optimize their distribution decisions. As per the data, the show is highly demanded in the United States, Russia, Brazil, Canada, United Kingdom, Netherlands, Australia, Israel, and France. Therefore, distributors looking to buy the distribution rights for "Severance (2022)" should ideally focus on markets with the most demand and consider investing more money in markets where the show has the most significant potential to attract new subscribers.
Pay TV networks or linear networks can use demand data to maximize their advertising revenue and retain their current audience. By examining the show's audience demand in Poland up until October 2023, decision-makers on various networks could determine the most popular genres amongst their audience to determine which TV shows they should buy and broadcast to keep their current audience and attract new ones. In case of "Severance(2022)", the show ranked at the 99.6th percentile in the drama genre, in October, indicating that drama genres are resonating most with the Polish audience.
SVOD or OTT platform executives can use demand data to inform their acquisition strategies and programming decisions. By examining the top 10 global markets where "Severance (2022)" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. As "Severance (2022)" peaked at its popularity in late October 2023, this data can be used to determine which TV shows to program for release during, or leading up to, the next peak demand period.
Entertainment talent agencies can use demand data to advise their clients on which TV show, genre, network, or platform to work with to acquire or retain subscribers. By examining the related TV shows that have attracted similar audiences to "Severance (2022)", such as "The Mandalorian", "Silo", and "House Of The Dragon", talent agencies can recommend their clients to work for productions that suit their audience's tastes and preferences.
In summary, demand data provides critical information for executives working in any entertainment industry. It delivers an independent measure of a show's global performance that informs content valuations, allows for optimal release strategy and pricing, enables discovery and recommendations, quantifies taste clusters, powers affinity analysis, and answers critical questions like how popular a show is relative to other shows in any market in the world, or how effective marketing campaigns have been. "Severance (2022)" is an example of successful programming, and the demand data surrounding the show should inspire all executives working in the entertainment industry to consider taking advantage of the power of demand data for making informed content, acquisition, programming, and distribution decisions.
Severance (2022)'s travelability to Poland in the last 30 days is 71%, which means that the audience demand for Severance (2022) is 71% of the demand in its country of origin, United States. Click through to another market to discover how well Severance (2022) travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Poland. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Severance (2022)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including Poland. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Severance (2022) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Severance (2022), for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using tv demand metrics from Parrot Analytics for Severance (2022) in Poland. We provide our partners with extensive SVOD workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.