The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive working in the entertainment industry, demand data can provide useful insights to help you make better content, distribution, programming, or acquisition decisions. Here are some of the ways in which analyzing demand data can help you:
- Content Valuation: You can use demand data to quantify the dollar value contribution of any title to any platform in any region and reveal how much a content library is worth over time. In the case of "HPI," demand data shows that it has 10.0 times the audience demand of the average show in Russia over the last 30 days, and its audience demand has been decreasing over the last 90 days. Such information helps executives have a good idea of a show's value on a particular platform.
- Programming Decisions: By examining the top 10 global markets where "HPI" is most in-demand over the last 30 days, we find that Russia is the number one market, with outstanding audience demand of 6.4x. Knowing which geographic regions and demographics where a show is most popular can help executives decide which content to air in these regions.
- Acquisition Decisions: Demand data can help executives find out which genres of content exhibit opportunities to acquire or produce. When considering acquisition decisions, it's important to consider the reach and the popularity of a show in the market where it's being acquired.
- Distribution Decisions: Executives working with distributors can use demand data to evaluate the value of content to another streaming platform. Understanding the demand trend across different markets helps organizations better allocate the resources they have.
- Performance Analysis: When evaluating a show's performance, executives can use demand data to map out its momentum, travelability (international demand), franchisability, and longevity. For "HPI," we find that its momentum and travelability are okay and poor, respectively. Its franchisability and longevity are poor, while its reach is okay.
In conclusion, demand data forms a crucial part of the strategic decision-making process of executives in the entertainment industry. With data analysis tools like Parrot Analytics, executives can exploit insights to better evaluate performances, identify trends, target audiences, and others that can propel their organizations to great success.
HPI's travelability to Russia in the last 30 days is 126%, which means that the audience demand for HPI is 126% of the demand in its country of origin, France. Click through to another market to discover how well HPI travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Russia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. TF1, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Russia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as HPI.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Russia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as HPI from partners like TF1.
Studios in Russia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for HPI? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Russia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TF1 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Russia. Contact us now to leverage a return-focused selection criteria for title acquisition from TF1 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as HPI. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TF1 to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. HPI), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TF1 by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as HPI, including those that have not even been released. Appeal to your target markets, including Russia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TF1‘s HPI is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TF1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for HPI, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for HPI in Russia. We provide our partners with comprehensive subscription-video-on-demand know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.