The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. One of the best ways to do this is to use Parrot Analytics' content valuation system. For instance, the demand data for "Solar Opposites" in Sweden for the month of October 2023 can provide valuable insights into the show's performance and audience engagement in Sweden and globally. Here are some of the ways you can use this data:
1. Content Valuation: Using demand data, you can calculate the ROI a specific title will bring for any given platform, and assess the TV series' ability to drive subscriptions and mitigate churn. For "Solar Opposites," demand data shows that the show has 8.2 times the audience demand of the average show in Sweden over the last 30 days, indicating that it has high value and popularity. You can use this information to value the show's content and determine its worth to another streaming platform.
2. Genre Analysis: You can use demand data to analyze which genres are resonating most with your current audience and which genres you should focus on to attract new subscribers to your SVOD service. With "Solar Opposites," demand data shows that the show is in the 99.4th percentile in the comedy genre in Sweden, indicating that the comedy genre is resonating well with the audience. This information can help you get a sense of the audience's preferences for various genres.
3. Identifying Fanbase: You can use demand data to identify other shows that fans of your show also enjoy. For "Solar Opposites," demand data shows that fans also enjoy shows like "Family Guy," "Star Trek: Lower Decks," and "American Dad!" You can use this information to determine the ideal programming lineup for your platform.
4. Global Performance Assessment: Using demand data, you can assess the show's global performance across multiple dimensions like audience demand, travelability, momentum, franchisability, longevity, and reach. For "Solar Opposites," the show has outstanding audience demand across platforms worldwide, good travelability, good longevity, outstanding momentum, good franchisability, and good reach.
5. Performance Trends Analysis: Using demand data over time, you can examine a show's performance trends and insights. For "Solar Opposites," demand data shows that audience demand for the show has been increasing recently, and it peaked at 9.7 times the average in the last 30 days, indicating increased popularity.
In conclusion, demand data can provide valuable insights into the performance, audience engagement, popularity, and programming preferences in a specific market or globally. You can use this information to make more informed content, acquisition, distribution, and programming decisions and to determine the value and worth of content on your platform.
Solar Opposites's travelability to Sweden in the last 30 days is 70%, which means that the audience demand for Solar Opposites is 70% of the demand in its country of origin, United States. Click through to another market to discover how well Solar Opposites travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Sweden as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Hulu, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Sweden. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Solar Opposites.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Sweden to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Solar Opposites from partners like Hulu.
Studios in Sweden are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Solar Opposites? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Sweden, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Hulu to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Sweden. Contact us now to leverage a return-focused selection criteria for title acquisition from Hulu by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Solar Opposites. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Hulu to fortify your competitive position in Sweden. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Solar Opposites), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including Sweden. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Solar Opposites, including those that have not even been released. Appeal to your target markets, including Sweden, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Solar Opposites is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Solar Opposites, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using tv demand metrics from Parrot Analytics for Solar Opposites in Sweden. We provide our partners with far-reaching TV industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.