The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed content decisions? Are you wondering how to use demand data to improve your acquisition, distribution, or programming decisions? Take a closer look at how demand data can help you with content valuation.
Let's consider the example of "Babylon Berlin," a show that has been in demand in Turkey over the last 30 days. The demand data provides a wealth of insights that executives can use as a basis for strategic decisions.
Firstly, "Babylon Berlin" has 2.2 times the audience demand of the average title in Turkey over the last 30 days. This is an excellent result, particularly when only 8.6% of all TV shows have this level of demand.
Secondly, demand for "Babylon Berlin" has been consistently increasing in Turkey over the last 90 days, contributing to its good momentum score.
Thirdly, the show has good reach, with fans of "Babylon Berlin" also enjoying other popular titles such as "Futurama," "The Lord Of The Rings: The Rings Of Power,", and "Rick And Morty."
Fourthly, the show is doing well in Turkey across all markets compared to other TV series, meaning content distribution or acquisition executives can actively follow this type of content in their regions.
Lastly, executives can use demand data to inform their programming decisions based on "Babylon Berlin's" longevity and its overall performance across six dimensions. They can potentially acquire the show for their platform or avoid pitching titles that do not outperform its demand patterns.
The demand patterns for "Babylon Berlin" can also help executives with their content valuation tasks. Demand data allows executives to quantify the platform-specific marginal revenue contribution and estimate a TV series' ability to drive subscriptions and reduce churn. They can assess ROI from buying or producing specific titles, target platforms that would be fitting for specific shows, and identify themes popular in different markets to increase their content library's value.
In summary, executives can leverage the demand-driven insights generated by content valuation systems, such as the one offered by Parrot Analytics, to hone their content acquisition, distribution, and programming decisions. The demand data for "Babylon Berlin" in Turkey shows just how valuable an understanding of the viewing patterns of audiences can be in the decision-making process.
Babylon Berlin's travelability to Turkey in the last 30 days is 49%, which means that the audience demand for Babylon Berlin is 49% of the demand in its country of origin, Germany. Click through to another market to discover how well Babylon Berlin travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sky Deutschland‘s Babylon Berlin is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky Deutschland and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Babylon Berlin, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using tv demand analytics from Parrot Analytics for Babylon Berlin in Turkey. We provide our partners with meaningful OTT workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.