The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you in the entertainment industry, looking to make more informed decisions on content, acquisition, distribution, or programming? Look no further than demand data, which provides valuable insights and helps executives make strategic decisions. Let's take a closer look at how demand data for the Turkish series "Ezel" can offer insights to help you make better-informed decisions.
First and foremost, using demand data to quantify the platform-specific incremental revenue contribution can help determine the value of "Ezel" to any given platform in Turkey. Parrot Analytics' content valuation system is based on demand data and provides detailed insights into a show's economic value. For instance, demand data can help answer questions about the content's valuation, such as its ability to drive subscriptions, mitigate churn, or assess a title's ability to bring a return on investment for a specific platform. By using demand data, executives can calculate the ROI for a particular program and determine the value of exclusivity.
Using demand data, you can analyze the show's genre, audience demographics, and target markets, both globally and in a specific region. For "Ezel," we find that it ranks highly in the Crime genre, with 99.9% higher demand than the average crime title in Turkey over the past month. You can examine how well a show performs in different geographic locations, to determine the show's global travelability and identify opportunities for expansion. For example, "Ezel" has outstanding demand across different markets, particularly in Turkey and Albania.
Demand data also helps identify which titles are most popular with your viewers, and thus which acquired titles will help you acquire or retain subscribers. You can leverage demand data to discover new and upcoming content that could appeal to your current audience. You can also determine ideal release schedules and pricing strategies for your content using demand data. For instance, demand data can determine the optimal release frequency for episodes of "Ezel."
Demand data is also useful for finding under-monetized titles and identifying areas where marketing spend could be reduced. For example, you can use demand data to locate new opportunity markets for content distribution or identify where demand for a title is growing.
Lastly, demand data can power affinity analysis. It can pinpoint which talent or genre schemes best resonate with a particular audience or expand it to reach new ones. For "Ezel," who is the best brand to partner with, which TV shows to acquire or produce, and which titles should be developed into a franchise can be answered to expand the target audience.
By utilizing demand data, executives can make more informed decisions about content, acquisition, distribution, or programming for a comprehensive content strategy. Demand data gives entertainment executives the power to leverage the latest analytics tools to make more strategic decisions, ensure subscriber satisfaction and retention, and increase their success in an ever-changing industry.
This is Ezel's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ezel travels internationally.
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Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Show TV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Turkey. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Ezel.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Turkey to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Ezel from partners like Show TV.
Studios in Turkey are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Ezel? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Turkey, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Show TV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Turkey. Contact us now to leverage a return-focused selection criteria for title acquisition from Show TV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Ezel. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Show TV to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ezel), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Show TV by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Ezel, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Show TV‘s Ezel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Show TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ezel, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using global television demand datasets from Parrot Analytics for Ezel in Turkey. We provide our partners with essential television series workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.