The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data provided for "Karadayi" can be used to make better content decisions. Firstly, the demand data shows that the show has 5.5 times the audience demand of an average show in Turkey over the last 30 days, which indicates that the show is popular in Turkey. The Parrot Pulse data also shows a good worldwide audience demand for the show, although its spin-off potential and reach are poor. This insight can help to make more informed decisions around the show's franchisability, or whether it should be marketed towards a more niche audience.
The audience demand data also shows that "Karadayi" is in the top 99.0th percentile of crime shows in Turkey, which is a valuable insight for executives looking to acquire similar content for their platform. The data reveals that popular shows among "Karadayi" fans include "The Late Show With Stephen Colbert", "American Horror Story", and "The Vampire Diaries". This information can help inform acquisition decisions and aid in programming decisions.
Furthermore, the demand data can help with distribution decisions. The data shows that while "Karadayi" has good audience demand in Turkey, its demand is just okay in other markets such as the United States, Mexico, and Argentina. This insight can be valuable in deciding which markets to prioritize for distribution or marketing.
Demand data can also be used for content valuation. By quantifying a show's demand data, Parrot Analytics' content valuation system delivers a dollar value contribution to any platform at any given time. This can aid in acquisition decisions, as well as content production decisions where executives need to determine the budget they can allocate for content.
The metadata provided for "Karadayi" can help executives make informed decisions around scheduling and pricing. For example, the show ran for a total of 3 seasons and the provided information breaks down the start and end date of each season. This can be valuable information for programming executives deciding how to best release the show on their platform. Also, the peaks and troughs of the show's audience demand can be used to optimize marketing and pricing strategies.
In conclusion, demand data is a powerful tool that entertainment executives can use to make better content, acquisition, distribution, programming, and pricing decisions. The "Karadayi" example shows how demand data provides valuable insights that can be used to inform these decisions and ultimately increase the success of a show or platform.
This is Karadayi's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Karadayi travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ATV‘s Karadayi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ATV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Karadayi, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using global television demand data from Parrot Analytics for Karadayi in Turkey. We provide our partners with valuable television industry know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.