The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, perhaps working at a linear network or SVOD platform, you're responsible for making informed decisions about what content to produce or acquire to keep subscribers engaged and attract new ones. You may also be tasked with deciding how to distribute and program your content effectively. This is where demand data can help you make the best decisions.
For example, let's take a look at the case of "Planet Earth III." By examining its demand data, we find that it has 4.5 times the audience demand of the average show in Turkey over the last 30 days, indicating good demand. Additionally, it ranks at the 99.9th percentile in the documentary genre, meaning it has higher demand than 99.9% of all documentary titles in Turkey.
Why does this matter? Understanding demand helps you to determine how much a particular TV show is worth to a platform or to serve as IP for a studio. With Parrot Analytics' content valuation system, you can quantify the dollar value contribution of any title to any platform in any region based on demand data. For example, demand data can show the global performance of the show as well as its travelability, momentum, franchisability, and reach, which are all factors that can impact content value.
Moreover, with demand data, you can also identify what other titles your audience is watching. In the case of "Planet Earth III," fans of the show also like "For All Mankind," "Futurama," and "The Simpsons," among others. This information can help you to better curate content and programming to satisfy current fans and attract new ones.
Demand data can also inform content acquisition decisions. For instance, you can use the demand metrics of "Planet Earth III" to compare its performance against other titles in the genre or on the market. This information can help you to benchmark performance and identify under-monetized titles that could be valuable to acquire.
Finally, by analyzing the top 10 markets for "Planet Earth III," you can determine where the show is most popular, its relative performance in comparison to the average TV show, and how to distribute and market the show effectively. For example, you may find that it is extremely popular in the UK, making it potentially more valuable for selling to a UK-based SVOD platform. Alternatively, if the demand is weak in a particular region, you may decide to market and price the show differently.
In conclusion, as an entertainment executive, you have a responsibility to make informed decisions about what content to produce, acquire, distribute and program to attract and retain your viewership. Demand data is an invaluable tool that can aid in content valuation, IP monetization, content acquisition, and distribution decisions. By leveraging demand data, you can better understand your audience's needs and preferences, and ultimately make more informed decisions that improve the value and performance of your content.
Planet Earth III's travelability to Turkey in the last 30 days is 43%, which means that the audience demand for Planet Earth III is 43% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Planet Earth III travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Planet Earth III is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Planet Earth III, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Nature Documentary), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using television demand metrics from Parrot Analytics for Planet Earth III in Turkey. We provide our partners with deep subscription-video-on-demand analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.