The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive responsible for content at a streaming platform or an SVOD service, the demand analytics used to analyze "Planet Earth III" could provide you with insight into how to make more informed content decisions. Demand data can help you with acquisition decisions, distribution decisions, and programming decisions. Here are some potential questions that executives should ask themselves when analyzing a show like "Planet Earth III":
- At a high level, how popular is "Planet Earth III" and how does it compare to other shows?
"Planet Earth III" has an exceptional level of demand in the United States, ranking at 11.9 times the audience demand of the average show over the last 30 days. It has higher demand than 99.2% of all documentary titles in the United States and has been outstanding in the genre. Executives at streaming platforms should use this data to gauge their audience's preference for documentaries, and the type of documentary shows that perform best with their audience.
- How has the demand changed over time?
Demand for "Planet Earth III" has decreased recently in the United States by 8.0% during March 2024. This could be a cautionary sign for platform executives, as the show has dropped in its rank by 66 spots during March, as compared to the same time frame from previous years. However, the demand for the show spiked in late March, turning the negative trend into a positive one. Executives need to use a more comprehensive view of the demand trend to make informed decisions about renewing the show or continuing to invest in it.
- What is the show's performance in other markets globally?
Evaluating the performance of "Planet Earth III" in various markets can help platform executives gauge its global appeal and assess its travelability. For example, the show performs outstandingly in China, the US, Australia, Sweden, the Netherlands, Spain, Russia, and especially in the United Kingdom, the show's number one market globally. By analyzing the audience demand of the show in these global markets, executives can better understand audience preferences in areas such as genres or subjects, or the types of content popular in different regions. This data could also inform content acquisition decisions.
- How could the data be used to decide if "Planet Earth III" is a good candidate for a spin-off or franchise development?
In addition to demand trends, Parrot Analytics' measurement of franchisability – a show's potential for spin-offs or franchises – can provide executives insight into whether investing in a new series may have value or not. In this case, "Planet Earth III" has good franchise potential. Executives at platforms or studios interested in investing in a franchise related to "Planet Earth III" should consider the level of global demand for the show and if it can be replicated for other spin-offs or shows.
- How valuable is "Planet Earth III" in a content library, and what can the data tell me about similar titles?
Demand data can also be used to assess the value of "Planet Earth III" in a streaming platform's content library, and how it compares to similar titles. For example, executives can study Parrot's recommendation that fans of "Planet Earth III" also like shows like "For All Mankind", "Futurama", "Fargo", "Monarch: Legacy Of Monsters", "Slow Horses", "The Simpsons", "Loki", "Halo", and "Masters Of The Air." By studying the demand trends of these similar titles, executives can better understand what elements of these shows are driving audience demand and how it can be replicated in future shows or investments. Executives looking to license "Planet Earth III" library content to other platforms may also refer to these metrics to assess its value.
Overall, today's entertainment executives must use demand analytics to make more informed decisions concerning development, acquisition, and programming schedules. By analyzing the demand trends related to "Planet Earth III," executives can make more informed decisions about content priorities and production investment. Demand data helps executives in setting KPI targets, monitoring content performance and strategy, and checking their assumptions about what their audiences want. With its comprehensive understanding of global audience demand, Parrot Analytics is the go-to platform for entertainment executives looking to make informed data-driven decisions.
Planet Earth III's travelability to the United States in the last 30 days is 88%, which means that the audience demand for Planet Earth III is 88% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Planet Earth III travels internationally.
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Acquire the best shows from partners such as BBC One to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Planet Earth III), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Planet Earth III is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Planet Earth III, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Nature Documentary), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using television demand metrics from Parrot Analytics for Planet Earth III in the United States. We provide our partners with comprehensive SVOD insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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