The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly looking for ways to make more informed content, acquisition, distribution or programming decisions. This is where demand data comes into play, and how Parrot Analytics can help you with making more informed decisions.
Using the example of "Running Man," a popular South Korean variety show that is highly demanded in Turkey, we can explain how demand data can help executives make more informed decisions.
Content valuation is an area where demand data can be particularly useful. By analyzing the demand data for "Running Man," Parrot Analytics can provide an economic valuation system and reveal the dollar value contribution of the show to any platform, in any region. The system uses global content demand and supply to determine how much a show is worth and helps executives to evaluate how much they should be spending on content.
Another aspect of demand data is understanding what content is most popular in a particular market or on a global scale. With "Running Man," executives can use the demand data to see which other shows its fans are also interested in and which genres are resonating most with the current audience. This helps with decisions on supply and demand, which types of content exhibit the opportunity to acquire or produce, and what content should be acquired to increase engagement and retain customers.
Through measuring a show's global performance across six dimensions, executives can gain further insights into how well the show is performing and where it stands relative to other titles in the market. For example, with "Running Man," its travelability (international demand relative to its home market) is good, and its momentum (pace of growth) and longevity (how well audience demand is maintained over time) are both outstanding. By understanding a title's performance, executives can also make more informed decisions on its optimal release strategy and pricing.
Examining a show's demand performance over a specified period also provides useful insights for executives. With "Running Man," its demand has been increasing recently, which indicates that it is gaining in popularity. This can help in making decisions concerning subscriber acquisition, such as which titles to buy if executives want to grow their audience.
Additionally, demand data can inform pre-release marketing decisions, as executives can optimize their marketing campaign ahead of a premiere. It can also help with decisions on the platform and network fit, by understanding which platforms to target for distribution of content.
In conclusion, demand data is a crucial tool for entertainment executives. It allows them to understand a show's value, popularity, and performance across different markets, which can aid in making more informed content, acquisition, distribution and programming decisions. With demand data, executives can determine how much to spend on content, what type of content to produce or acquire, where to distribute content, how to optimize marketing efforts, and much more. Parrot Analytics' content valuation system, powered by global content demand and supply, helps executives evaluate the true worth of their content and make informed decisions to maximize its potential.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Variety genre and assess the strengths and weakness of the competition’s content e.g. SBS, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Turkey. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Running Man (런닝맨).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Variety. Using audience demand data, explore markets such as Turkey to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Running Man (런닝맨) from partners like SBS.
Studios in Turkey are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Variety) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Running Man (런닝맨)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Turkey, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as SBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Turkey. Contact us now to leverage a return-focused selection criteria for title acquisition from SBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Running Man (런닝맨). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as SBS to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Running Man (런닝맨)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as SBS by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Running Man (런닝맨), including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular SBS‘s Running Man (런닝맨) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Running Man (런닝맨), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for Running Man (런닝맨) in Turkey. We provide our partners with meaningful SVOD know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.