The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you work in the entertainment industry, knowing how to use data to make decisions about content is vital. Parrot Analytics can help by using demand data to provide insight into how a TV show is performing. "Teen Wolf" in Turkey is a great case study for demonstrating how demand data can inform strategic decision-making.
Content Valuation:
Using demand data, Parrot Analytics content valuation system can determine the value of a specific title to any platform, and in any region. In the case of "Teen Wolf" in Turkey, the show has been in high demand, indicating a higher value for the title. In the last 30 days, the show has achieved 2.2 times the audience demand of the average show in Turkey, and has moved up in its rank by 190 spots during March. During March, audience demand for the show increased in Turkey by 36.9%.
Distribution Decisions:
Using demand data for "Teen Wolf," producers have insight on how to manage their distribution strategy. For example, knowing that the United States is "Teen Wolf"'s number one market globally with an audience demand of 11.0x can inform decisions about where to premiere a new season or develop marketing campaigns. Understanding the show's demand in Turkey and how it has changed over the last few weeks can inform decisions around how to keep existing audiences engaged.
Acquisition Decisions:
"Teen Wolf" is an older show and acquisition decisions may not be front of mind for some networks. However, its current demand in Turkey can show where it may still have value. Its travelability rating of good provides insight into the show’s potential globally. The data shows that demand for "Teen Wolf" in Turkey represents 13% of demand in its home market, the United States. Understanding how audiences are engaging with the title globally can inform acquisition decisions, as well as how to onboard assets that can bolster the overall catalog.
Programming Decisions:
Understanding what fans like about the show can help those involved in programming decisions better select future content that is similarly favored by the show's audience and better strategize around commissions and partnerships on future content. Knowing the audience profile can then inform content decisions that cater to their preferences for future releases and new content from the same universe. Our data shows that audiences who enjoy "Teen Wolf" also like shows like "NCIS", "American Horror Story", "Las Vegas", "Rick And Morty", "The Walking Dead", "The Flash", "The Simpsons", "Homeland," and "The Originals."
Additionally, the show "Teen Wolf" has seen popularity increase over the last 30 days, with demand up 9.0%. This can help those in programming make decisions about how to build momentum around upcoming releases.
Overall, using demand data for a specific title can help content executives better make decisions about distribution, acquisition, programming, and content valuation. By looking at how "Teen Wolf" is performing in Turkey, it is clear that this data can provide valuable insights into how a show is performing and how it fits into a broader content library.
Teen Wolf's travelability to Turkey in the last 30 days is 14%, which means that the audience demand for Teen Wolf is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Teen Wolf travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Teen Wolf is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teen Wolf, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Supernatural Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for Teen Wolf in Turkey. We provide our partners with smart subscription-video-on-demand analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.