The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed content decisions, and demand data can help you do just that. One example of how demand data can help inform decisions is by analyzing the audience demand for a show like "Secrets Of An Angel" in Turkey during March 2024.
One way to use demand data is to understand the level of demand for a show compared to the rest of the market. "Secrets Of An Angel" had 4.4 times the audience demand of the average show in Turkey over the last 30 days. This means that demand for the show is good, and only 8.6% of all TV shows have this level of demand. However, it's important to note that compared to its demand of 5.9 times the average over the last 90 days, demand for this show has been decreasing recently.
Another way to use demand data is to track the show's rank, which provides insights into how it's performing. "Secrets Of An Angel" achieved the peak rank of #176 in Turkey, but dropped in its rank by 366 spots during March in Turkey. This indicates that the show's popularity has been waning in Turkey.
Furthermore, you can use demand data to assess the genre-specific popularity of a show. "Secrets Of An Angel" ranks at the 98.4th percentile in the drama genre in March, which is impressive as it means it has a higher demand than 98.4% of all drama titles in Turkey.
By examining the audience demand for a show over time, you can also see trends and patterns in popularity. Audience demand for "Secrets Of An Angel" decreased in Turkey by 77.1% during March. Demand spiked in mid-March, suggesting the show may have benefited from some external promotion or marketing efforts.
The Parrot Pulse measures a show's global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. For "Secrets Of An Angel," its worldwide audience demand across all platforms is okay, but its travelability, longevity, franchisability, and reach are all poor.
When comparing the show's performance on a 1 year rolling basis vs the last 30 days, we can see that although its peak demand was 34.4 times the average over the course of the entire year, it only peaked at 7.8 times the average in the last 30 days. This suggests a 77.2% decrease in popularity. Additionally, the show's average demand on a rolling year basis was 11.4 times the average title, compared to 4.4 times the title average for the last 30 days, indicating a decrease in popularity.
Finally, it's essential to understand the show's performance in its top 10 global markets, as this can help inform distribution strategy. For "Secrets Of An Angel," Turkey is the show's number one market, where it achieved good audience demand of 0.1x. Belgium, Russia, Chile, Germany, United Arab Emirates, Italy, and the Philippines also indicate okay demand, suggesting these markets may hold potential.
By using demand data to analyze trends, patterns, and popularity, entertainment executives can make more informed content decisions, such as acquisition, distribution, and programming decisions. For instance, demand data can help quantify the platform-specific marginal revenue contribution of a specific title, assess a TV series' ability to drive subscriptions and mitigate churn, or uncover under-monetized titles in new opportunity markets for content distribution. Furthermore, demand data is useful in answering questions like what type(s) of content exhibit opportunity to acquire or produce, how well a title has held up since it premiered, and whether a title appeals to a wide group of people or has a dedicated but small fandom.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. TRT 1, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Turkey. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Secrets Of An Angel (Yürek Çıkmazı).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Turkey to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Secrets Of An Angel (Yürek Çıkmazı) from partners like TRT 1.
Studios in Turkey are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Secrets Of An Angel (Yürek Çıkmazı)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Turkey, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TRT 1 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Turkey. Contact us now to leverage a return-focused selection criteria for title acquisition from TRT 1 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Secrets Of An Angel (Yürek Çıkmazı). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TRT 1 to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Secrets Of An Angel (Yürek Çıkmazı)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TRT 1 by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Secrets Of An Angel (Yürek Çıkmazı), including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TRT 1‘s Secrets Of An Angel (Yürek Çıkmazı) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TRT 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Secrets Of An Angel (Yürek Çıkmazı), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Secrets Of An Angel (Yürek Çıkmazı) in Turkey. We provide our partners with essential television industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.