The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several ways that you can use demand data to guide your decision-making process when it comes to content, acquisition, distribution, and programming. The case of "Titans" in Turkey during March 2024 provides an excellent example of how demand data can be used to inform your strategy.
First and foremost, content valuation can benefit significantly from demand data. Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. By analyzing the demand data for "Titans," you can determine how much value this show is bringing to your platform in Turkey. You can also assess the show's ability to drive subscriptions and mitigate churn, estimate the cannibalization of audiences if a title is available on multiple services, and assess the value of exclusivity.
Additionally, demand data enables you to evaluate your audience preferences and interests, essential for creating and acquiring relevant content. You can use the data to map local whitespaces, determine what content to produce or acquire, what genres are trending, and what type of content is an opportunity for acquisition or production. By examining the top 10 global markets where "Titans" is most in-demand over the last 30 days, you can get a clear picture of how the show is perceived globally and how well it meets the expectations of the target audience.
One of the key benefits of demand data is that it allows you to make more informed decisions about the demand for content and how to release it most efficiently. For example, you can use demand data to analyze the best release strategy for your content and how to price it. In the case of "Titans," the data shows that the show's demand spiked in mid-March, suggesting that the show would be an excellent option for a timely release around that time.
Another use for demand data is to inform your marketing strategies, such as pre-release promotional campaigns, optimal release timing, and post-release analysis. By analyzing the demand data for "Titans," you can optimize your marketing campaign ahead of the premiere, and you can also examine how effective your marketing campaign was around the show. Furthermore, the data shows that "Titans" is part of the cultural zeitgeist, indicating that it is a trending topic that would make an excellent marketing tool.
Finally, demand data can help you make more informed programming decisions. By analyzing fan affinity and identifying which shows are liked by the fans of "Titans," such as "Doom Patrol," "Rick And Morty," and "Superman & Lois," you can identify potential cross-promotional opportunities within your library of content. This can help you to keep current audiences engaged while also potentially attracting new subscribers.
In conclusion, demand data is incredibly powerful when it comes to helping you make informed decisions when it comes to content, acquisition, distribution, and programming. By examining the case of "Titans" in Turkey during March 2024, it's clear that demand data can be used to determine content valuation, evaluate audience preferences, inform your marketing strategy, inform programming decisions, and make a precise analysis of your content's performance, among other things. By harnessing the insights provided by Parrot Analytics, entertainment executives can position themselves as informed decision-makers, maximize revenue, and minimize risk.
Titans's travelability to Turkey in the last 30 days is 9%, which means that the audience demand for Titans is 9% of the demand in its country of origin, United States. Click through to another market to discover how well Titans travels internationally.
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Acquire the best shows from partners such as HBO Max to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Titans), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Titans is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Titans also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Titans, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for Titans in Turkey. We provide our partners with deep TV industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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