The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT or SVOD platform, the demand data on "Titans" in Mexico for the month of March 2024 provides critical insights to help you make informed decisions.
Using demand to inform content valuation, the exceptional worldwide audience demand for "Titans" across all platforms, and its exceptionally high scores in travelability, longevity, momentum, franchisability, and reach indicate that the show has significant value. You can use this information to estimate the ROI that the show can generate for your platform.
If you are considering acquiring "Titans" for your platform, the outstanding demand in Mexico and other top global markets, such as the United States, Germany, Canada, the United Kingdom, and the Netherlands, indicates a significant opportunity for the show's success in your platform. Moreover, the spike in demand for the show in late March 2024 emphasizes the critical timing to acquire this series to capitalize on its peak demand.
As a TV production company or studio, you can leverage this high demand data to justify producing or financing a similar show, recognizing that "Titans" has demonstrated significant fan appeal. You can use demand data to inform creative decision-making, such as choosing what elements of existing content the show's fans like the most to optimize the resiliency of the upcoming production to the cultural zeitgeist.
You can also use demand data to inform programming decisions, such as scheduling "Titans" in a prime slot, given its momentum score and the exceptional fan engagement reflected in its high ranking, which moved up 161 spots during March 2024 in Mexico.
For an entertainment talent agency, demand data on "Titans" serves as a valuable guide to talent selection, indicating fan popularity and emotional connection. By understanding which types of content exhibit opportunities to acquire or produce, talent agencies can create visibility for their talent pool across shows with the highest demand, increasing the chances of getting selected for upcoming opportunities.
Finally, as a content distributor, you can use demand data to estimate how much "Titans" is worth to your platform or another streaming platform. With the show achieving 9.1 times the audience demand of the average show in Mexico and high rankings in other top global markets, there are opportunities to expand the distribution of the show in other regions.
In summary, demand data for "Titans" in Mexico for March 2024 demonstrates that this show has significant value, high global demand, exceptional engagement, high franchisability, and international travelability. Given its high ranking and momentum, timely acquisition and strategic placement can significantly impact the success of the show on your platform, making it a priority for your content portfolio.
Titans's travelability to Mexico in the last 30 days is 31%, which means that the audience demand for Titans is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Titans travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Titans is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Titans, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using tv demand content analytics from Parrot Analytics for Titans in Mexico. We provide our partners with far-reaching subscription-video-on-demand know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.