The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always seeking data-driven insights that can inform your content, acquisition, distribution, and programming decisions. One of the most effective tools for achieving this goal is demand data, which can reveal what content is resonating most strongly with audiences in different markets, as well as help with content valuation. To demonstrate the power of demand data, let's take a closer look at the performance of the TV show "Annika" in the United Kingdom during the month of April 2024.
Firstly, the demand for "Annika" in the United Kingdom over the last 30 days is good, with 7.7 times more audience demand than the average show in this market. This indicates that audiences are engaging with the show and finding it compelling. Additionally, "Annika" ranks in the 97.5th percentile of all drama titles in the United Kingdom, meaning that it has higher demand than the vast majority of its competitors in this genre. This is a strong indication that "Annika" has appeal among drama viewers in the United Kingdom.
However, the performance of "Annika" has been decreasing in recent months. Comparing its performance over the last 30 days to the last 90 days reveals that demand for the show has decreased during this period. Furthermore, the show's rank in the United Kingdom has dropped by 1216 spots during April. While demand for the show spiked in mid-April, it has since decreased by 71.2% during the course of the month.
To gain a more global perspective on "Annika's" performance, we can look at its Parrot Pulse score. The Parrot Pulse measures six dimensions of a show's performance, including worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. For "Annika", its worldwide audience demand is good, while its travelability is good. The show's momentum is outstanding, indicating that it is seeing increasing demand over time. However, its longevity and franchisability are only okay, suggesting that it may not have the same staying power or spin-off potential as some other shows in the market. Its reach is also okay, indicating that the show has a moderate number of people expressing demand for it globally.
Comparing the demand for "Annika" over the last 30 days to its performance on a rolling 1-year basis presents some interesting insights. While the show peaked at 15.8 times the average over the course of the year, it peaked at 9.7 times the average in the last 30 days, indicating that its popularity has decreased in recent months. However, it is still performing well above the average title in this space, suggesting that it may have potential for growth.
Finally, examining "Annika's" performance in the top 10 global markets where it is most in-demand reveals that the show is outperforming the demand of the average TV show in each of these markets. The United Kingdom is the show's number one market globally, with good audience demand of 5.2 times the average title. Australia follows, with good demand. Across other markets, demand for "Annika" is good, suggesting that it has broad appeal among audiences worldwide.
In conclusion, demand data is a valuable tool for entertainment executives looking to make more informed content, acquisition, distribution, and programming decisions. By examining the demand for a show like "Annika" in the United Kingdom, we can gain insights into its overall performance, its appeal among different demographics, and its potential for growth. Whether you are looking to evaluate the value of existing content, acquire new content for your platform, or make strategic programming decisions, demand data can help you make smarter, more data-driven choices.
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Acquire the best shows from partners such as Alibi to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Annika), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Alibi by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Annika, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Alibi‘s Annika is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Alibi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Annika, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on May 10, 2024, 12:14 a.m. PST using demand metrics from Parrot Analytics for Annika in the United Kingdom. We provide our partners with meaningful OTT expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.