The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in a TV production company, you would be interested in understanding how audience demand data can inform your creative and programming decisions. An analysis of "Suspicion" for the month of March 2024 in the United Kingdom provides useful insights into how demand data can be used to make informed content decisions.
Demand data can be used to evaluate the performance of existing content on any streaming service or channel, and in turn, assist in making more informed acquisition and distribution decisions. Parrot Analytics' content valuation system enables you to quantify the value of any title to any platform in any region. By leveraging demand data, executives can also estimate the cannibalization of audiences and assess the value of exclusivity.
For example, in the case of "Suspicion," the show has performed relatively well in the United Kingdom, with 2.2 times the audience demand of the average show over the last 30 days. However, compared to its demand 90 days ago, demand for this show has been decreasing recently. Analysis of audience demand data over several years can help you to predict the longevity of demand, forecast revenue, evaluate the international potential of a show, and aid in creating an optimal release strategy.
Moreover, demand data can be used to identify popular genres in specific global markets, assess the value of exclusivity, optimize marketing campaigns, and inform you on how to acquire or produce content that resonates with your audience. A thorough understanding of the audience’s taste clusters enables executives to create more targeted content and choose the best talent and brands to partner with to expand their audience.
For "Suspicion," we also observed that demand spiked in late March, which suggests that the show maintained its audience during its run. This, coupled with the fact that the show moved up 388 spots during March and ranks high in the drama genre, shows potential for a second season.
Finally, demand is also useful in analyzing the relative value of titles in a content library. Using Parrot Analytics' content valuation system, you can uncover under-monetized titles and find new opportunity markets for content distribution.
In conclusion, demand data is a powerful tool that entertainment executives can use to make more informed content, acquisition, distribution, and programming decisions. By leveraging audience demand data, executives can better understand the performance of their content, evaluate potential acquisition targets, and monetize underperforming titles. In the case of "Suspicion," while the show maintained a good audience during its run, further analysis of its demand over a longer period may help in realizing its full potential and identifying areas for improvement.
This is Suspicion's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Suspicion travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Suspicion), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Suspicion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Suspicion, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using analytics from Parrot Analytics for Suspicion in the United Kingdom. We provide our partners with comprehensive TV series analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.