As an entertainment executive, there are many strategic decisions that you must make when it comes to content creation, acquisition, distribution and programming. This is where demand data can be particularly valuable in helping you make more informed decisions.
One way that demand data can help you is by providing insights into content valuation. For example, looking at the case of "Aussie Gold Hunters," we can see that it has achieved demand that is 6.1 times the audience demand of the average show in the United Kingdom over the last 30 days. This level of demand places it in the top 8.6% of all TV shows. By examining its performance on a 1 year rolling basis, we can see that "Aussie Gold Hunters" has an increased audience demand of 15.5% over the last 30 days. These insights can help you understand the value of a series or library to a platform over time, as well as estimate its ability to drive subscription and mitigate churn.
Demand data also enables you to make better acquisition decisions. By analyzing the top 10 global markets where "Aussie Gold Hunters" is most in-demand, we can see that this TV series outperforms the demand of the average TV show in each of these markets. This data can help you to identify the genres and types of content that are resonating most with your audience, informing your choices around which titles to acquire. The insights provided by demand data can also guide supply decisions – helping you to identify the types of content that exhibit opportunities for acquisition or production.
Further, the data provided by audience demand can help you to make better decisions around distribution and programming. By analyzing demand across different regions, you can determine content worth, identify the most popular genres in your market and optimize release strategies to maximize the impact of programming. Additionally, a show's travelability data can help you to understand the global appeal of your content, and allocate funds to maximize future content investments.
Demand data can also assist you in making decisions regarding subscriber acquisition and retention. For example, you can use it to identify the titles that will keep your current audience happy or grow your audience, or analyze the elements of existing content that fans like the most in order to optimize upcoming productions for success.
In conclusion, Parrot Analytics' demand data is a powerful tool that can give you insights into your audience, help you make more informed decisions about content creation, acquisition, distribution and programming, and ultimately improve your return on investment. By using demand data to quantify the platform-specific marginal revenue contribution of a show and how it drives engagement across the rest of the catalog, you can make better decisions around content valuation, which can help you succeed in the competitive media landscape.
