Demand data is a valuable tool for making informed decisions around content acquisition, distribution, and programming. As an entertainment executive, understanding how to leverage this data can inform your strategy and increase your chances of success. Let us take the example of "Aussie Gold Hunters" and explore how demand data can help a TV executive make content acquisition or programming decisions.
One way demand data can be used is to determine how much a series is worth. Studying the audience demand on a global scale helps executives understand which content is most popular in a particular market. Applying demand-based valuation systems like Parrot Analytics can help a TV executive understand the value of a specific title to a platform. Demand data can also reveal the dollar value contribution of any title to any platform in any region.
Demand data can also be used to examine viewer engagement. When an executive is deciding how much to spend on content, they can use demand data to understand why their series should be considered a strategic asset for a streaming platform. Using Parrot Analytics' content valuation system, executives can calculate a specific title's ROI, assess its ability to drive subscriptions, and mitigate churn.
Demand data can also inform content acquisition decisions. By studying what types of content are in demand and what type of content can attract new subscribers, demand data can help executives decide which shows to acquire. In the case of "Aussie Gold Hunters," executives can see that the show has high demand in its country of origin, Australia, as well as in other countries such as the United Kingdom, Ukraine, and New Zealand. The show's in-demand status can make it a good acquisition for a platform looking to attract viewers in those markets.
Another use for demand data is to optimize release strategy and pricing. By knowing when demand for a show spikes, executives can determine the best timing for premiere. In the case of "Aussie Gold Hunters," its demand spiked in mid-November in the United Kingdom. Understanding the timeline of demand peaks and drops can assist executives to allocate marketing and promotion budgets.
Finally, demand data can help with programming decisions. By analyzing viewership preferences, executives can determine which elements fans like the most and optimize upcoming productions for success. In the case of "Aussie Gold Hunters," the show's fans also enjoy "Bering Sea Gold", "Gold Rush", and "The Curse of Oak Island", and executives can consider this point when scheduling the show alongside these additional content pieces.
In conclusion, Audience demand data is a valuable tool for entertainment executives across content acquisition, distribution, and programming decisions. By leveraging this data, executives can make smarter content decisions and increase their chances of success. In the case of "Aussie Gold Hunters," the demand data reveals that the show is worth considering for acquisition by a platform looking to increase engagement in the documentary genre across countries like the UK, Ukraine, and New Zealand. Furthermore, the show has a high chance of attraction if spin-offs or franchising is considered.
