For executives working in the entertainment industry, understanding audience demand data is essential for decision-making. For example, demand data can prove useful when determining how much to spend on content for acquisition or production. By taking the case of "Aussie Gold Hunters," we can explore some of the ways in which demand data can help executives make informed decisions.
The fact that "Aussie Gold Hunters" has 4.0 times the audience demand of the average show in the United Kingdom over the last 30 days is good news for executives considering this show. However, the fact that demand for the show has been decreasing recently (4.4 times the average over the last 90 days) should be taken into account. Nevertheless, examining audience demand for the show in January shows a spike in demand in late January 2024, which could be worth considering for future programming decisions.
Furthermore, understanding audience demand data can help executives understand where a show is most in demand - for "Aussie Gold Hunters," Australia is the show's number one market globally, where the show achieved outstanding audience demand of 5.1x. The show also has good demand in Canada, the Netherlands, the United Kingdom, Germany, France, Sweden, and the United States. By having this information, entertainment executives can optimize their content acquisition/distribution decisions by focusing on markets with a growing appetite for this type of content.
Demand data can also be used to determine audience preferences for similar content. For example, in the case of "Aussie Gold Hunters," it's clear that fans of this show also like "Gold Rush", "Gold Rush: White Water", and "Gold Rush: Parker's Trail," among others. By analyzing fan preferences for a particular show, executives can make strategic decisions about future content that may be most likely to resonate with audiences.
Additionally, understanding a show's travelability, which quantifies a show's international demand relative to its home market, provides insight into its global performance and can help guide content decisions aimed at global expansion.
Valuing content is another area where demand data can be utilized effectively. The Parrot Pulse for "Aussie Gold Hunters" shows that the show has good performance in six dimensions like worldwide audience demand and momentum but is only okay in travelability and franchisability, indicating that franchises or spin-off potential may be limited. By analyzing global content demands, entertainment executives will have the insight necessary to make informed decisions about the valuation of content library and individual titles for acquisition or production.
Lastly, demand data can help with subscriber acquisition and retention decisions by answering questions such as which titles they should prioritize to keep current viewers happy and what kind of shows can attract new subscribers. In the case of "Aussie Gold Hunters," while the show's average demand on a rolling year basis has decreased, the fact that it had a 41.6% increase in peak demand in the last 30 days provides valuable insights when it comes to programming decisions. This information can also help executives decide on the best marketing strategy for a particular show.
In conclusion, utilizing demand data can prove instrumental in making more informed decisions related to content acquisition, distribution, programming, and valuation. By using data-driven insights from demand data, entertainment executives can optimize their decision-making process, ensure better engagement with audiences, and increase revenue in the long run.
