Demand data is an essential tool that can help entertainment executives make more informed decisions in content acquisition, distribution, valuation, and programming. To illustrate this point, let's take a closer look at how demand data for "Aussie Gold Hunters" in the United Kingdom in February 2024 can help executives in their strategic decision-making process.
One of the primary ways executives use demand data is to value content. For example, using Parrot Analytics content valuation system, executives can easily calculate the value of "Aussie Gold Hunters" to any platform in any region. In February 2024, with 4.1 times the audience demand of the average show in the United Kingdom over the last 30 days, “Aussie Gold Hunters” ranked at the 98.2th percentile in the documentary genre. This means that compared to other documentary programs, “Aussie Gold Hunters” has higher demand than 98.2% of all documentary titles in the United Kingdom over the last 30 days. By knowing this, executives can more confidently make content acquisitions and investments while attributing clear value to the content they choose.
Demand data also powers competitive benchmarking. Comparing the demand of “Aussie Gold Hunters” to other titles in the market, we can see that the show outperforms the demand of the average TV show in each of the top 10 global markets, including the United Kingdom. This can help executives better understand how this show is being received and establish benchmarks by which to evaluate other shows they might be considering acquiring or producing.
Demand data can also inform scalability concept testing and supply and demand decisions. By examining shows most commonly liked by fans of “Aussie Gold Hunters”, executives can identify the genres, themes, and elements that are most popular among their key audience segments. This information can then be used to optimize upcoming productions or acquisition decisions.
Furthermore, demand data can help executives with decisions on marketing, audience retention, and acquisition. For example, if executives use demand data and find out that the demand for “Aussie Gold Hunters” has decreased in the UK by 7.5% in a particular period, they can make adjustments in their marketing strategy or even programming content. This can help push the show's momentum, which is another dimension of analysis that examines the pace of growth, a vital factor in reaching new audiences and retaining their current fans.
Finally, demand data reveals how popular a show is in different parts of the world, giving executives insight into local audiences. By examining demand across the globe, executives can identify specific regions for expansion or acquisition that might have otherwise gone unnoticed.
In conclusion, demand data is a powerful tool that executives can use to make more informed decisions surrounding content acquisition, distribution, programming, and valuation. Through the use of such data, executives can maximize their investments and make informed decisions based on the data. The insights gained from demand data analysis can be applied to any genre, format or region, providing a clear advantage in a publishing landscape that is always evolving.
