The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive in charge of programming decisions or acquisition decisions at a platform or network, the demand data for "Benidorm" in the United Kingdom in April 2024 can provide valuable insights to help guide your decisions. Firstly, "Benidorm" has good audience demand, with 5.0 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating that this show is popular in the market. Secondly, the demand for "Benidorm" has been increasing recently, which may indicate growing popularity among viewers.
By looking at the show's rank in the United Kingdom, which peaked at #669, we can see that "Benidorm" is popular enough to outrank millions of other shows on any given day. "Benidorm" is also performing well in its genre with a percentile rank of 96.2th in comedy genre. You can use that information to invest in a more focused marketing campaign during the peak months for the comedy genre.
The insights generated by the Parrot Pulse provide additional dimensions to assess the show's performance globally. For example, for the travelability dimension, which measures a show's international demand relative to its home market, "Benidorm's" poor score suggests that the show may not perform well outside of its home country. Additionally, the show's global reach is good, indicating that it has the potential to attract new viewers to the platform.
If you are interested in acquiring or distributing "Benidorm" globally, this demand data can also provide valuable insights into the show's performance in different regions. For example, "Benidorm" is performing well in Spain which could indicate that the show could have potential in other Spanish-speaking countries. Furthermore, the show's performance in Germany, Canada, and Poland suggests that the show's potential market could be expanded beyond its home market.
In terms of content valuation, demand data can also provide insight on the value a specific title brings to any given platform, in any region. Platforms can use demand data from Parrot Analytics to calculate the ROI a specific title will bring to their platform, determine a TV series' ability to drive subscriptions and mitigate churn and assess how exclusivity may impact the value of a title.
Using demand data and metadata, you can also predict the show's future potential investments. For instance, the show "Benidorm" saw an increase in popularity which may indicate future franchise potential or content renewal. Similarly, the success of the show in specific regions can inform a decision to finance more similar content or to increase its acquisition and distribution.
In conclusion, demand data provides a critical contribution to making informed decisions in acquisition investments, programming, content distribution, and content valuation. With the insights generated, executives can understand their show's global market potential, facilitate effective marketing campaigns and predict the earning potential of each title.
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Acquire the best shows from partners such as ITV to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Benidorm), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Benidorm is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Benidorm, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using global tv demand datasets from Parrot Analytics for Benidorm in the United Kingdom. We provide our partners with comprehensive television series competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.