The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, Parrot Analytics demand data can help you make informed content acquisition, distribution, and programming decisions. Let's take a closer look at what demand data can tell us about the Italian television series "Boris," which aired from 2007 to 2022.
Content Valuation:
One of the primary advantages of demand data is that it can provide content valuation. For example, Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. You can use demand data to estimate the valuation of "Boris." We can see that the show's demand is currently 2.5 times the average show in the United Kingdom, which indicates a good level of market performance.
Acquisition and Programming Decisions:
To decide whether "Boris" is a suitable acquisition for your platform, you may look at how it is performing in your target market. For instance, in the United Kingdom, demand for the show has decreased by 50.6%, even though it's still in the 93.0th percentile in the comedy genre. By looking at other shows favored by "Boris" viewers, such as "Fargo," "Mr. Robot," and "Breaking Bad," you can determine similar programs that could appeal to that audience.
Distribution Decisions:
Demand data can help you explore geographic market opportunities for content. "Boris" has been in demand in Italy, where it achieved outstanding audience demand of 3.8x. It's also doing well in Norway, ranking second on the list of markets the show is most in demand over the last 30 days. Comparing the popularity of the program in the United Kingdom with other regions, including France, the Netherlands, Switzerland, and Belgium, will inform your decision on where to distribute "Boris."
Programming Decisions:
Demand data may provide insights into viewer preferences and even help you decide what editorial choices to make. By examining the top 10 global markets where "Boris" is most in-demand, we can see what other shows are well-liked by "Boris" viewers. For example, the data reveals that fans of "Boris" also tend to like "Shrinking," "CSI: Vegas," and "Love Death + Robots." You can gain insights when programming your platform by identifying viewer preference clusters.
Content Acquisition Decisions:
Using demand data, you can also calculate the ROI that a specific title will bring to your platform. For example, by looking at the travelability of "Boris," which is poor, you can decide if the show is a good content acquisition in other markets, or if the show is mostly popular in Italy because of its cultural background. Demand data can also be effective in assessing a TV series' ability to drive subscriptions while mitigating churn, making it easier to decide whether to purchase or renew "Boris" for additional seasons.
In conclusion, demand data is a powerful tool for entertainment executives, providing valuable insights that can help you make better-informed content acquisition, distribution, and programming decisions. By using demand data as a comprehensive economic valuation system, you can calculate the dollar value contribution of any title and estimate its global appeal. Comparing the performance of "Boris" on a 1-year rolling basis vs the last 30 days shows that demand for the show has increased, indicating a growing fanbase.
Boris's travelability to the United Kingdom in the last 30 days is 16%, which means that the audience demand for Boris is 16% of the demand in its country of origin, Italy. Click through to another market to discover how well Boris travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Boris is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Boris, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Satire), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for Boris in the United Kingdom. We provide our partners with valuable entertainment industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.