The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can help in making informed decisions about content valuation, acquisition, programming, and distribution. Taking a look at the case of "Call Of The Night," we can see its demand data in the United Kingdom for the month of March 2024.
Firstly, evaluating content valuation, we can examine how much the series is worth by using the Parrot Analytics content valuation system based on demand data. We can calculate its dollar value contribution to any platform in any region. With the high audience demand that "Call Of The Night" has had in the United Kingdom over the last 30 days, executives can understand how much a series like this is worth and consider its baseline value. Moreover, content valuation can also help assess the series' ability to drive subscriptions, retain subscribers, and estimate cannibalization of audiences if a title is available on multiple services.
Furthermore, the demand data can help understand the viewership of "Call Of The Night" in the United Kingdom compared to an average show. Its demand being 4.0 times greater than the average show indicates a positive trend in viewer interest. In addition, the 97.9th percentile rank for the romance genre emphasizes its popularity among viewers. Furthermore, viewers' preference for other shows like "Spy X Family," "Summer Time Rendering," and "Demon Slayer: Kimetsu No Yaiba" can help executives understand the type of content their audience prefers and expand their library selection accordingly.
Moreover, executives can study demand data to make informed decisions about the release strategy, pricing, and marketing campaign of their content. By knowing the momentum, peak demand, and demand over a year, they can design successful marketing campaigns, optimize release strategy and pricing decisions.
Finally, by analyzing "Call Of The Night's" global demand, executives can evaluate which platforms to target for distribution, quantify the show's global appeal, and understand its travelability potential. The show's high demand in the United States and Canada could indicate an untapped audience base in these regions that executives could target for content distribution.
Overall, understanding audience demand data, as in the case of "Call Of The Night," is crucial for making informed decisions about content valuation, acquisition, programming, and distribution in the entertainment industry and move toward a data-driven method of decision-making.
Call Of The Night (よふかしのうた)'s travelability to the United Kingdom in the last 30 days is 103%, which means that the audience demand for Call Of The Night (よふかしのうた) is 103% of the demand in its country of origin, Japan. Click through to another market to discover how well Call Of The Night (よふかしのうた) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Call Of The Night (よふかしのうた), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Call Of The Night (よふかしのうた) in the United Kingdom. We provide our partners with meaningful media industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.