The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, understanding audience demand for different television shows can greatly help you make more informed acquisition and distribution decisions. Using the case of "Call Of The Night," a romantic TV series, we can explore different aspects of demand data that can help entertainment executives make strategic decisions.
One critical application of demand data is content valuation. Understanding how valuable a particular title is to your platform can help you make more informed decisions about how much to acquire it. Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution a title has to a platform in any region. With 2.7 times the audience demand of the average show in Germany over the last 30 days, "Call Of The Night" is doing well and has higher demand than 97.1% of all romantic titles in the country. This information can help executives in the marketing, acquisition, and finance departments of a company to understand how much a show is worth.
Another way demand data can inform strategic decision-making is by identifying trends in audience preferences. For instance, knowing which shows are liked by fans of a particular show can help you identify similar shows to acquire and offer to your subscribers. For "Call Of The Night," shows such as "Spy X Family," "Summer Time Rendering," and "Demon Slayer: Kimetsu No Yaiba" are popular among viewers who like this show. By acquiring similar shows, executives can fulfill the preferences of their audiences and reduce churn rates.
Demand data can also help with decisions about marketing strategies. Understanding how demand for a show is increasing or decreasing over time can inform marketing decisions. In the case of "Call of the Night," the show's demand in Germany has decreased by 6.3% over the last 30 days, while demand spiked in late March 2024. Analyzing this spike in demand can be beneficial to executives when making marketing decisions, such as identifying what led to the spike and how to replicate that in the future.
Finally, analyzing "Call Of The Night" on a 1-year rolling basis versus the last 30 days reveals interesting insights on the show's long-term popularity. Although its peak demand was 9.1 times the average over the course of the year, it peaked at 3.9 times the average in the last 30 days, indicating a decrease in popularity. This information can help executives determine if it is worth investing more resources in marketing and acquiring the show.
In conclusion, demand data can inform key strategic decisions for entertainment executives in a variety of ways, from content valuation to marketing strategies. Analyzing "Call of the Night" provides an example of how demand data can be used to make more informed content acquisition, distribution, and programming decisions.
Call Of The Night (よふかしのうた)'s travelability to Germany in the last 30 days is 75%, which means that the audience demand for Call Of The Night (よふかしのうた) is 75% of the demand in its country of origin, Japan. Click through to another market to discover how well Call Of The Night (よふかしのうた) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Call Of The Night (よふかしのうた), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for Call Of The Night (よふかしのうた) in Germany. We provide our partners with comprehensive television industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.