The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data of a particular show like "Clarkson's Farm" can provide valuable insights into different aspects of content decisions, acquisition, distribution, and programming decisions.
Firstly, demand data can be used to estimate the content valuation of a show. By analyzing the demand data for "Clarkson's Farm," we can see that the show has good demand and audience engagement in the UK and other global markets such as Russia, China and Sweden. Entertainment executives can utilize this data to assess the show's economic value and negotiate fair deals with the show's production companies, studios, and content distributors.
Secondly, demand data can help with the acquisition of content. By understanding the audience's current preferences, tastes, and demand, executives can identify which types of content are in high demand. According to the data of "Clarkson's Farm," fans of the show are interested in other reality and cooking shows such as "Hell's Kitchen" and "MasterChef." Executives can leverage this information to acquire similar shows to offer their audiences a more comprehensive viewing experience.
Thirdly, demand data can inform distribution and programming decisions. The travelability dimension of demand data indicates how well a show can perform in different markets outside its home market. For "Clarkson's Farm," although the show's worldwide audience demand is good, its travelability is only okay. Executives can use this data to better understand the show's potential audience beyond its home country and determine if the show will have a successful launch in other markets.
Fourthly, demand data can help executives make informed programming decisions. By examining the genre-specific data, executives can determine which genres and sub-genres are currently experiencing high demand and popularity. According to the data of "Clarkson Farm," the show ranks at the 99.2nd percentile in the documentary genre, indicating high demand relative to other documentary titles in the United Kingdom. Executives can use this data to plan and create new content in different genres that resonate with the audience's current demand.
Lastly, demand data can be used to assess longevity, momentum, franchisability and reach of a show. Understanding these dimensions of the show's performance over time can help executives decide the best strategies to maintain the audience's interest, improve the show's performance, and identify potential areas for future growth. For "Clarkson's Farm," the show's momentum has been good, but the franchisability is poor. Executives can use this data to make informed decisions on the future development of spinoffs and franchises.
In summary, demand data holds significant value in enhancing decision-making across the entertainment industry. An in-depth analysis of demand data of a show like "Clarkson's Farm" can provide executives with the necessary insights to make more informed decisions in content valuation, acquisition, distribution, programming, and development.
This is Clarkson's Farm's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Clarkson's Farm travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Clarkson's Farm is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Clarkson's Farm, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using demand datasets from Parrot Analytics for Clarkson's Farm in the United Kingdom. We provide our partners with meaningful television series know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.