For entertainment executives, demand data can be a valuable tool in making informed decisions around content acquisition, distribution, and programming. With specific regard to content valuation, demand data provides insight into how much a particular title is worth to a particular platform or region.
In the case of "Coronation Street", the demand data for the month of December 2023 in the United Kingdom tells a story of exceptional popularity for the long-running soap. With demand 23.2 times higher than the average show in the country over the last 30 days, and demand increasing even over the last 90 days, the show is in the top 2.7% of all TV shows for demand. Executives at a TV production company or studio may use this information to consider the potential value of producing a similarly styled show that targets a working-class audience.
Examining the show's top ten global markets and their respective levels of demand can be used by content distributors to make informed decisions on where the show should be distributed. Australia and Ireland follow the United Kingdom in terms of overall demand for the show, while Canada, the United States, France, New Zealand, Germany, and Poland also demonstrate good demand. Therefore, executives at an OTT or SVOD platform based in these regions may consider acquiring the rights to distribute "Coronation Street" on their platform to attract and retain subscribers.
Demand data can assist talent agencies in identifying potential endorsement or partnership opportunities. For instance, if relevant data were to indicate that a significant proportion of "Coronation Street" viewers also enjoy "The Late Show with Stephen Colbert" or "The Graham Norton Show", then executives may consider reaching out to these shows as potential partners for an audience crossover promotion.
Finally, pay TV networks and linear networks can benefit from demand data by analyzing the global performance of "Coronation Street" against six dimensions. In particular, the show's longevity is rated as "exceptional", while its reach, momentum, franchisability, and worldwide audience demand across all platforms are rated as "good" or "okay". This information can enable executives to make informed programming decisions, such as creating spin-off shows that tap into the exceptional demand for the "Coronation Street" brand.
Overall, "Coronation Street" is an excellent example of how demand data can inform strategic decision-making across the entertainment industry. By leveraging the power of demand data, executives can make more informed investments, decisions, and strategic moves in the competitive entertainment landscape.
