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Unlocking Strategic Insights with Demand Data: A Case Study of Coronation Street

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Parrot Analytics Insights - August 2023

As an entertainment executive, it is crucial to make informed decisions concerning your content and distribution strategy, and demand data can provide valuable insights to support these decisions. Let us explore how the demand data for "Coronation Street" can help executives make more informed content or distribution decisions.

Firstly, understanding the level of audience demand for your content can give you insights on your content's value, which can be relevant for content valuation. In this case, "Coronation Street" has a demand level of 17.9 times the average show in the UK, which indicates a high level of value for the show in terms of audience demand and could potentially be used in the content valuation process.

Furthermore, fan affinity analysis provides key insights to help create more content that resonates with audiences. In the case of "Coronation Street," it is interesting to note that fans of this show have a high affinity for other shows such as "Late Show With David Letterman," which can provide ideas for cross-promotions and can assist in targeting the right audience with your ad campaigns.

In addition to fan affinity analysis, understanding audience retention can give executives greater insights into which titles to focus on for subscriber retention. In this case, "Coronation Street" has maintained exceptional demand levels over time, indicating high audience retention.

Performing market-specific analysis can help you identify current opportunities and potential areas for growth. In the example of "Coronation Street," its UK audience demand score is outstanding, indicating that its popularity within that market is still high. By understanding this market-specific detail, executives can assess if a localized content distribution strategy aligns with the show's overall goals and objectives.

Lastly, competitive benchmarking can give executives a sense of where their content stands against similar titles. In this case, "Coronation Street" outperforms the average TV show in all of its top 10 global markets. Understanding how your series' demand compares to similar titles can help executives create better-informed content and distribution strategies.

In conclusion, demand data provides valuable insights to help executives make informed decisions regarding their content and distribution strategies. Demand data can be used to assess content valuation, identify growth opportunities, understand audience retention, and benchmark against similar titles. In the case of "Coronation Street," its high demand scores, fan affinity data, and market-specific analysis provide valuable insights that executives can use to develop data-driven strategies.

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