As an entertainment executive, it is crucial to make informed decisions related to content, acquisition, programming, and distribution. Parrot Analytics demand data can help to make such decisions, and we can use the show "Coronation Street" in the United Kingdom as an example to explain how demand data can be used in this process.
To start with, executives can use Parrot Analytics demand data to understand the popularity of a show or movie. In this case, "Coronation Street" has 19.1 times the audience demand of the average show in the United Kingdom over the last 30 days. Furthermore, executives can use demand data to monitor how a show's performance is trending, either positively or negatively over specific periods. For example, compared to its demand of 17.5 times the average over the last 90 days, demand for "Coronation Street" has been increasing recently.
Demand data can also be used to evaluate the audience's preferences when it comes to genre. "Coronation Street" ranks at the 99.9th percentile in the romance genre, in September. Furthermore, the executives can find out which other shows have a similar audience to "Coronation Street." For instance, other shows that fans of "Coronation Street" also like are "Doctors", "Days Of Our Lives", "House", etc.
Parrot Analytics' demand data also aids a studio or network in assessing the performance of their content relative to others in the same market. So, the executives can use demand data to monitor how a show is stacking up against competing programs. In the case of "Coronation Street," it achieved the peak rank of #22 in the United Kingdom. This show moved up in its rank by 11 spots during September in the United Kingdom.
Studios and networks can also use demand data to understand a show's worldwide reach. In this regard, the Parrot Pulse for "Coronation Street" provides an independent measure of its global performance across six dimensions. These include worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. In the case of "Coronation Street," the show has good worldwide audience demand, and its longevity is exceptional. The momentum and travelability are okay, while its franchisability and reach are good. This provides valuable insights that executives could consider when making content acquisition and distribution decisions.
Parrot Analytics demand data can also help executives understand opportunities for co-productions, licensing, and spin-offs. For example, executives can use demand data to determine which markets have a growing audience demand for their content. In the case of "Coronation Street," we can see that it outperforms the demand of the average TV show in the United Kingdom, Australia, Ireland, Canada, the United States, New Zealand, Germany, and China. With this data, stakeholders can create strategic partnerships for co-productions, licensing, and spin-off opportunities.
Overall, Parrot Analytics demand data provides executives with valuable information that can aid in making informed content acquisition, distribution, programming, and licensing decisions. By using demand data, executives can not only monitor how a show is performing regularly but also obtain insights into audience preferences and the popularity of their content globally. Moreover, demand data can also provide insights into the reach of content and assist in making strategic decisions related to licensing, co-production, and spin-offs. Finally, executives can also use demand data to gain a competitive edge by identifying emerging trends and finding opportunities to innovate in the market.
