As a TV executive, you are always looking for ways to make more informed decisions about content. One way to do this is by using demand data to assess the value of your content. The demand for "CSI: Miami" is an excellent example of how you can use demand data to make better content-related decisions.
Firstly, demand data can be used to determine a show's value. In the case of "CSI: Miami," the show has a demand three times higher than the average show in the UK, indicating its value. Secondly, you can use demand data to understand the audience's preferences, thereby identifying which shows are resonating more with viewers and which are not. "CSI: Miami" has higher demand than 95.3% of all drama titles in the United Kingdom, indicating that the show is a fan favorite.
You can also use demand data to inform acquisitions, distribution, and programming decisions. By examining the top 10 global markets for "CSI: Miami," you can understand how the show is performing in different regions. Knowing which shows have strong demand in which regions can help with distribution and programming decisions. Furthermore, understanding which shows audiences enjoy can inform acquisition decisions, such as which shows to license or produce.
Regarding programming strategies, the audience demand for "CSI: Miami" in the UK decreased by 22.8% in October 2023. Executives can use this information to strategize in response to changing audience trends. They can pivot by showing the audience more marketing materials to re-engage audiences or analyzing why demand has decreased, which could prompt them to address issues that could have led to the decline in demand.
Last but not least, demand can be utilized to inform content valuation. Parrot Analytics content valuation system uses demand data to provide an accurate value of any given title. By estimating the "dollar value contribution" of a title, executives can make better-informed decisions about how to budget for content creation and acquisition.
In summary, demand data is a powerful tool for informing entertainment executives' strategic decision-making processes. It can help them to gauge value, understand audiences' preferences, inform acquisitions, programming, distribution strategies, and content valuation. Ultimately, it can help them make more informed and data-driven decisions about content, leading to better outcomes for their platforms or companies.
