As a TV executive looking at analyzing the content of a series, using demand data can help make more informed decisions, particularly when it comes to programming, content valuation, and distribution. The case of "CSI: Miami" for the month of November 2023 in the United Kingdom provides several insights using demand data.
Content valuation uses demand data to determine the worth of any title, to any platform, in any region. Using the 3.5 times higher audience demand of "CSI: Miami" over the last 30 days in the United Kingdom relative to the average show in that market, it is clear that demand for the show is good. The demand growth that rose from 3.2 times the average over the last 90 days shows that there has been an increase in demand that can be leveraged. Comparing how the show is doing on a rolling year basis with the last 30 days shows that the trend is still positive.
Demand data can also inform acquisition decisions, and when it comes to "CSI: Miami", the demand data showed that fans of the show were also drawn to "Star Trek: Strange New Worlds," "CSI: Crime Scene Investigation," "Star Trek: Picard," and "Bones." This information could be used to influence acquisition decisions concerning similar content.
Demand data can also help to make informed decisions about programming and distribution. By examining the top global markets, it is evident that "CSI: Miami" could travel well, meaning it would have the potential to draw audiences internationally. A significant following in the United States could be leveraged to increase demand in other global territories. By examining the specific markets where "CSI: Miami" was in high demand, the distribution strategy could be optimized to make that show more accessible to their target audience.
Demand data is also useful for determining which shows resonate the most with their target audience, which shows to acquire, which titles to develop, which shows hold up over time, as well as understanding the international appeal of a program, the ability to spin-off or franchise, and which titles to prioritize in the marketing campaign for subscribers acquisition or retention.
