Content valuation uses demand data to evaluate a title's worth, including how much it contributes to a platform's revenue, how much value a content library provides over time, and how profitable exclusivity can be to a streaming service. Parrot Analytics' content valuation system can help assess how much a platform should spend on content and what the return on investment for a specific title might be.
Using the month of February 2024 and "CSI: Miami" in the United Kingdom as an example, Parrot Analytics can provide valuable insights to entertainment executives. The show has a strong demand in the United Kingdom, with 5.1 times the audience demand of the average show over the last 30 days. This demand has been steadily increasing, and the show has moved up in rank by 281 spots in February. Moreover, "CSI: Miami" has higher demand than 96.7% of all drama titles in the United Kingdom, making it a valuable series for any content distributor.
Parrot Analytics' demand data also shows that "CSI: Miami" has outstanding longevity and momentum, and it has good potential for franchisability and reach. The show outperforms the average title in every market where it is most in-demand. The demand for "CSI: Miami" was 57% of the demand in its country of origin, the United States.
Entertainment executives can use these insights to make more informed content, acquisition, or distribution decisions. They can evaluate how much a show is worth to other streaming platforms, quantify the level of demand a show has in local and global markets, determine the type of content with opportunity to be acquired and what release strategy would suit that content best, and assess the likelihood that a show will drive subscriptions or mitigate churn.
Furthermore, entertainment executives can identify which talent or brands to partner with to expand their audiences. Demand data allows the discovery of audience's taste clusters and affinities across international markets, leading to more informed decisions about content, its monetization, and long-term success. In this context, the popularity of specific titles, like "CSI: Miami," helps to identify and refine content marketing campaign across different platforms.
