As a TV executive, you always want to make informed decisions. One way to achieve this is by leveraging demand data to better understand the performance of a TV show. Let's take "CSI: Miami" for example.
One way demand data can help is in content valuation. Using demand data, you can assess the value of an entire show library or an individual series. With "CSI: Miami," we can see that it had 4.9 times the audience demand of the average show in the United Kingdom over the last 30 days, which is a good sign. You can also use demand data to estimate the ROI of a specific title, assess a TV series' ability to drive subscriptions and mitigate churn, and quantify the platform-specific marginal revenue contribution.
Demand data also helps with acquisition and distribution decisions. For example, you can use it to determine how much a specific title is worth to another streaming platform or identify supply and demand opportunities in the market. Moreover, demand data can be used to optimize release strategies and pricing or find new opportunity markets for content distribution.
In terms of programming decisions, demand data can guide content choices to acquire, produce, or distribute to keep current subscriber audiences engaged while targeting new subscribers. You can examine the most popular genres in your local market or on a global scale and identify the best content to release to match audience preferences.
As we look at the demand for "CSI: Miami," it is important to recognize the show's performance over time. Its demand has been on the rise recently over the past 30 days. Additionally, we see that its longevity is outstanding, meaning it is maintaining its audience demand well over time.
By analyzing the Parrot Pulse for "CSI: Miami," we get deeper insights into the show's global performance on several metrics. We can see that it has good travelability, meaning it has strong international demand, and a good franchisability score. These metrics might help guide future decisions around franchising spin-offs in the future. The show's reach is also good, with a dedicated fan following.
To summarize, demand data is a crucial tool for TV executives looking to make strategic decisions about content, acquisitions, distribution, programming, and marketing. Using the example of "CSI: Miami" in the United Kingdom, we can see how examining audience demand can offer real insights to a TV executive. These insights help in content valuation, acquisition decisions, programming decisions, and marketing decisions.
