The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Television executives have a lot of questions when it comes to investing in new shows or acquiring titles for their platforms. One important question is how to determine the value of a content library to a platform over time. This is where demand data comes in. "Dr. Death", an anthology series with each season following a new medical true crime story, is a great example of how demand data can be used to help make more informed decisions.
Firstly, the high level of demand for "Dr. Death" in the United Kingdom, with 2.7 times the audience demand of the average show and higher demand than 93.5% of all drama titles, indicates that the show has potential and may be worth acquiring for distribution on a UK-based platform. As "Dr. Death" is an anthology series, this means that there is scope for more seasons and stories to come, increasing the value of the content library over time.
Examining the top 10 global markets, including Russia, the United States, and Canada, where "Dr. Death" has high demand, can also help executives evaluate whether to invest in content acquisition or distribution deals in these territories. By identifying the top markets and comparing them to the level of demand in the United Kingdom, executives can analyze the cost-benefit ratio of investing in these territories.
In addition, the increase of audience demand by 40.9% in the United Kingdom during March for "Dr. Death" highlights how demand data can be useful in evaluating the effectiveness of marketing campaigns around a show and measuring their impact on audience metrics.
Finally, the Parrot Pulse for "Dr. Death" provides a comprehensive and independent measure of its global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. This data can be used to inform executives of international potential and make informed decisions about the value of investing in spin-offs or franchises for the show.
In summary, demand data can be an essential tool for television executives to make informed decisions about investment in content acquisition, distribution, programming, and marketing. By assessing the level of audience demand for a show like "Dr. Death", executives can evaluate the potential value of the show and its content library, identify target territories for investment, and optimize marketing campaigns.
Dr. Death's travelability to the United Kingdom in the last 30 days is 50%, which means that the audience demand for Dr. Death is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Dr. Death travels internationally.
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Acquire the best shows from partners such as Peacock to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dr. Death), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Dr. Death is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dr. Death, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for Dr. Death in the United Kingdom. We provide our partners with smart subscription-video-on-demand insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.