The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed decisions about your content, acquisition, distribution, and programming. One powerful tool for making these decisions is demand data. Parrot Analytics specializes in measuring audience demand for TV shows across the globe. In this context, let's analyze "Go On" and see how demand data can inform strategic decisions.
One area where demand data is particularly useful is content valuation. By analyzing the demand for a show, executives can determine its dollar value contribution, both globally and in specific regions. In the case of "Go On," we can see that it has had good demand in the United Kingdom, with 4.9 times the audience demand of the average show over the last 30 days. Its rank improved by 176 spots during March in the United Kingdom. It has higher demand than 96.5% of all comedy titles in the United Kingdom. Such information, combined with insights such as audiences' affinity with other shows, informs executives how much they should spend while acquiring content and where exactly to distribute it on their platform.
Demand data can also help executives to optimize acquisition strategies, programming scheduling, release strategies, and pricing. For example, using the case of "Go On," the show is more popular in the United States, its country of origin than other countries, as its demand is 8 times the average show in the United States. Therefore, the executives of the global streaming platforms can choose to invest more in the United States market and promote the show based on this market's demand data. Furthermore, examining the show's peak demand and average demand helps executives identify the best time to release content and optimize programming schedules.
Demand data can also help executives find local market opportunities and determine the best type(s) of content to acquire or produce. By examining demand data on a local level, executives can see what genres are popular and what titles are resonating most with specific audiences.
Demand data can inform decisions about subscriber acquisition and retention. For example, "Go On's" performance in March shows an increase in demand. This information indicates that the show can attract new subscribers to streaming platforms. Therefore, it can be used to retain the existing subscribers. By understanding the momentum of a show's audience demand, executives can also determine how effective marketing campaigns have been for the show and whether it is part of the cultural zeitgeist.
Finally, combining different dimensions such as the show's travelability, longevity, momentum, franchisability, reach, and audience demand provides executives with a comprehensive understanding of the show's performance across markets and platforms. In the case of "Go On," we can see that it has outstanding performance in terms of audience demand across all platforms. Its franchise potential is good, and its influence can be spread to other series and spin-offs. The show's longevity and momentum are also outstanding.
In summary, the demand data, as analyzed through the case of "Go On," empowers executives to make better decisions about their content, acquisition, distribution, and programming. It provides insights on content valuation, optimization of acquisition strategies, production, and programming. Furthermore, it can inform decisions about subscriber acquisition and retention while providing insights about local market opportunities. Executives should incorporate demand metrics into their decision-making, and consult Parrot Analytics for optimal strategies.
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Acquire the best shows from partners such as NBC to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Go On), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Go On, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Go On is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Go On, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Go On in the United Kingdom. We provide our partners with extensive OTT know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.