The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a critical tool for entertainment executives seeking to make well-informed content, acquisition, distribution, and programming decisions. As shown with "Hawkeye" in the United Kingdom, demand data enables executives to evaluate the popularity of a show and how it compares to other titles in its genre and region. By examining the series' performance data, executives can start to answer questions that inform their strategic decisions.
One key question is how much a TV series is worth. Demand data can offer estimates of a series' value to a platform or network, allowing executives to determine the right amount to spend on content or evaluate a library's value. Parrot Analytics' content valuation system, which is based on global content demand and supply, offers the capability to assess a TV series' ability to drive subscriptions and mitigate churn.
Another question is about franchise potential. Entertain executives can use demand data to evaluate the franchisability of a show as well as select IP that has potential to be developed into a franchise or create spin-offs. For example, in the case of "Hawkeye," which has "good" franchisability, executives may consider whether a spin-off featuring Kate Bishop would be well received by audiences.
Demand data can also provide insights on audience tastes, which executives can use to make more informed decisions about supply and demand, such as determining which elements of existing content audiences prefer and identifying untapped whitespace areas in the market.
Executives can further use demand data to inform marketing decisions such as planning release strategies, setting pricing, pre-release promotions, and targeting platforms and networks for content distribution. Additionally, they can use demand to optimize how they recommend or surface content, pushing it toward the right audiences on their platforms.
Taking "Hawkeye" as an example, executives can use demand data to assess its performance in different markets, comparing its popularity to the region's average TV show demand. This data can be used to make informed decisions about where to launch a show, which platforms to target for distribution, or which titles to buy for different markets.
Finally, executives can use demand data to improve retention and acquisition rates, since titles that resonate well with audiences can help grow a platform's viewer base. Entertainment executives can make better-informed decisions on which titles to acquire or produce leading to successful strategy and profitable outcome.
Hawkeye's travelability to the United Kingdom in the last 30 days is 51%, which means that the audience demand for Hawkeye is 51% of the demand in its country of origin, United States. Click through to another market to discover how well Hawkeye travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Hawkeye), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Hawkeye, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Hawkeye is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hawkeye, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using television demand data from Parrot Analytics for Hawkeye in the United Kingdom. We provide our partners with deep TV series expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.