As an entertainment executive, it is critical to make informed and data-driven decisions when it comes to content acquisition, production, distribution, and programming. Parrot Analytics' demand data can be leveraged to answer various business questions to inform strategic decisions.
For instance, let's look at the hidden-camera series, "Impractical Jokers," in the United Kingdom during October 2023. The outstanding demand for "Impractical Jokers," with 13.0 times the audience demand of the average show in the United Kingdom, is a clear indication of its popularity among UK viewers. By comparing its rank, percentile, and audience demand over the last 30 days, and 90 days, executives can evaluate the show's recent performance, growth trajectory, and popularity in comparison to other shows in the same genre. It can also help executives determine if the show is worth acquiring or investing more in for the upcoming season in the United Kingdom.
Furthermore, understanding the viewer engagement and habits are crucial in determining audience behavior. The demand data provides insight into the viewer's engagement with the show, allowing the executives to tailor their marketing strategies. This data can inform when to market well and, hence, increase the reach of their show.
Moreover, the demand data's global analysis can provide valuable insight into how well a show is performing in the international market. For example, "Impractical Jokers" has outstanding demand in several countries, with the United States being its top-performing market. Examining this global data can help executives design a global strategy for the show, identify where the show is popular, and where it can be pushed for better reach, be it a licensing deal or an OTT/on-demand launch. Additionally, the show's performance in these international markets informs the show's travelability and hence the show's content valuation as its global performance depends on its demand in other markets, not just its home market.
In a similar vein, assessing the show's longevity, momentum or pace of growth, and reach, or the total pool of viewers interested in the show, can help executives determine if the audience's interest in the show is sustained over time, and thereby inform the content valuation which is a critical factor in programming decisions.
Finally, the show's franchisability or spin-off potential can help the executives determine the type of content that could work for the show, which can be helpful for production or for marketing purposes, and inform the content valuation which can help in acquisition decisions. By analyzing these various dimensions of Parrot Analytics' demand data, executives can use data-backed insights to make more informed decisions around content acquisition and distribution, production, and programming and to ultimately get a competitive advantage in the over crowded entertainment industry.
