Demand data for "Impractical Jokers" in the United Kingdom during December 2023 provides valuable insights that can assist TV executives in making informed content decisions. With demand 17.6 times higher than the average show in the UK, Impractical Jokers has excellent demand.
One of the foremost contributions of demand data is content valuation. It can assist in answering questions such as how much a series or library is worth, how much of its value is driven by one of its stars, what is the baseline value of a title, how a series is performing as an acquisition-driving or churn-reducing title, and how to assess the value of exclusivity. By using demand data, executives can estimate the ROI for a title, how it drives subscriptions, and how it mitigates churn, giving them informed ideas of how much to spend on the content.
Additionally, demand data helps in the evaluation of a title's global appeal. It can indicate the most popular content in a particular market or on a global scale. The popularity of "Impractical Jokers" globally is apparent, with the show's high demand across several regions. By knowing what content appeals to which market, media executives can make more informed acquisition, distribution, and programming decisions and can create content designed to travel more easily across geographic regions.
Demand data also provides a platform to analyze a title's performance in terms of engagement across its catalog. It further helps in assessing a title's ability to drive engagement, subscriber acquisition and retention. Knowing how a title fits a platform can lead to better investor support, smarter investment choices, and accurate decision-making for both the creators and investors alike.
Demand data can also power concept testing and inform supply and demand decisions. Additionally, it can assist in uncovering market gaps while allowing for optimal release strategies and pricing through affinity analysis. It can also show under-monetized titles, find new opportunity markets for content distribution, and demonstrate whether or not the demand for a series is growing.
In the case of "Impractical Jokers," demand data can guide network executives in making programming decisions. For instance, they can assess the show's momentum by tracking the pace of its growth and determine its longevity by reflecting on how well the show's audience demand has maintained over time. Besides, a show's availability history, release pattern, and audience interest can inform executives' promotional campaigns before season premieres. Through regular tracking of the demand data, executives can easily track audience reaction to any marketing changes.
Finally, demand data allows network executives to quantify the reach of their content. It can answer questions such as, will my content appeal to a broad range of audiences? Will it maintain my current audience's happiness, while also attracting new subscribers? Answering these queries can ultimately lead to smarter, more strategic decisions.
