As an entertainment executive, you can use demand data to make informed content-related decisions, such as acquisition, distribution, programming, and content production decisions. The case of "Impractical Jokers" in the UK, over the past month, provides us with various questions to which demand data can reveal exciting answers.
Content Valuation – Understanding the value of a title is essential. Using demand data, we can determine the value of a TV series like "Impractical Jokers" for an SVOD platform or a TV financing company. It has demand that is 11.8 times higher than the average show in the UK, indicating its popularity. Content valuation can further answer questions such as how much of its value is driven by demand for one of its stars, how is its performance as an acquisition-driving or churn-reducing title, and how can we assess its exclusivity value?
Optimal Release Strategy and Pricing – The demand for "Impractical Jokers" spiked in late August in the UK suggesting that the content should have an optimal release strategy to maximize its impact. Pricing can also be optimized by considering the show's audience demand and competitor's prices.
Subscriber Retention and Acquisition – Acquiring titles with high demand, like "Impractical Jokers," can be useful in keeping existing subscribers happy and attracting new ones to a platform. By studying demand data, we can also understand which titles should be considered to grow our audience.
Competitive Benchmarking – It is essential to compare your content against other titles available on the market, and "Impractical Jokers" ranks in the top 2.7% of all TV shows in the UK with regards to demand. Such a comparison can aid in making informed programming decisions.
Mapping Local Whitespaces – By examining audience demand in various markets worldwide, we can develop TV shows aligned with the market demand. For instance, when looking at "Impractical Jokers," we can understand which parts of the world have the most demand for this type of content and develop relevant content.
In conclusion, the case of "Impractical Jokers" in the UK illustrates how demand data can reveal compelling insights for making informed content-related decisions. By leveraging demand data, entertainment executives can optimize content valuation, determine the best release strategy and pricing, make informed subscriber retention and acquisition decisions, competitively benchmark their content, map out local whitespaces, and optimize content production decisions.
