As an entertainment executive working at an OTT or SVOD platform or a TV series financing company, the Parrot Analytics data on "Impractical Jokers" can be helpful for you in making a more informed decision regarding this TV show. One of the crucial questions that often comes up while making content acquisition decisions is content valuation. Demand data can reveal a show's worth and the dollar value contribution of any title to any platform in any region. Fortunately, "Impractical Jokers" has impressive demand data. It has 17.1 times the audience demand of the average show in the United Kingdom over the last 30 days, reflecting its outstanding value.
Moreover, the show's rank and percentile in its genre, reality, can give an idea of how well it's performing in this category. This information can come in handy for distribution decisions and programming decisions. "Impractical Jokers" ranks at the 99.8th percentile in the reality genre in February in the UK, which means it has higher demand than 99.8% of all reality titles in the United Kingdom. Also, the audience demand for the show has decreased in the last month. This insight can help make informed programming decisions regarding scheduling or promotion of the show.
As a TV production company or studio, the data can help with decisions concerning supply and demand. For instance, you can examine how the show is performing in different markets worldwide and whether there's an opportunity to acquire or produce similar content. From the data, we can see that "Impractical Jokers" has a high travelability score, indicating that it has international demand.
If you are an entertainment talent agency, the data on "Impractical Jokers" can help you understand your existing and potential client's affinity. By leveraging the affinity analysis, you can determine the best talent or brand to partner with to expand your audience's reach. In this case, it's essential to note that "Impractical Jokers" has been well-liked by people who enjoy TV shows like "Hey Duggee", "It's Always Sunny In Philadelphia", "Family Guy", and more.
If you're a content distributor, you can benefit from using the demand data to find new opportunity markets for content distribution. "Impractical Jokers" is doing exceptionally well globally. By examining the top global markets where the show is most in-demand over the last 30 days, we find that it outperforms the demand of the average TV show (1x) in each of these markets: the United States, Canada, the United Kingdom, Australia, Sweden, and more. You can leverage this data to find new markets for content distribution.
In conclusion, Parrot Analytics' data on "Impractical Jokers" highlights how demand data can be used to make informed decisions for entertainment executives in the entertainment industry, including TV executives. By leveraging demand data, you can assess a show's value, make informed programming or distribution decisions, and find new markets for content distribution.
