The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, there are many questions you might ask while deciding on what content to produce, acquire, market and distribute. Using the analysis of Kevin Can F*** Himself for February 2024 in the United Kingdom, we can answer some of the questions you might ask.
One question that comes up when it comes to content investments is how much is a show worth or how can a show's value be determined? The answer lies in content valuation, and demand data plays a crucial role in content valuation. In this case, the demand for "Kevin Can F*** Himself" is 2.2 times the average show in the United Kingdom over the last 30 days, indicating high demand. This level of demand is only exhibited by 8.6% of all TV shows; thus, its value relative to other shows has been established. The trend in the demand has also been increasing. Therefore, by leveraging demand data, a TV executive can use Parrot Analytics' content valuation system to determine a show's value, relative to other shows, and how much to spend on that content.
Another crucial aspect of demand is that it can inform global decisions such as what content to produce or acquire to support global SVOD expansion. Looking at the demand data for "Kevin Can F*** Himself" in the top 10 global markets, we see that the show outperforms the demand of the average TV show in each of these regions. With a good audience demand in The United States, Canada, Ukraine, Netherlands, France, Germany, Australia, Brazil, and the United Kingdom, a TV executive can use demand data to identify the markets with high potential or untapped opportunity to acquire or produce content.
The analysis of Kevin Can F*** Himself for February 2024 also highlights demand data's importance when it comes to making programming decisions. Knowing that the demand for the show has decreased in the United Kingdom by 7.1%, a TV executive may decide to change the programming strategy to maintain or increase the show's popularity in that region. Furthermore, it would be essential to understand what shows have tastes similar to "Kevin Can F*** Himself" and what shows fans of the show also like. This knowledge can help in creating a more efficient programming schedule and aid in guiding marketing campaigns for shows with similar characteristics.
Demand data can also aid TV executives in making distribution decisions. It can help a TV executive determine which markets to target or which platforms to offer their content and whether a show has global travelability or not. The worldwide audience demand across all platforms is good, while its travelability is okay, and the show has better longevity over time. These metrics guide a TV executive to make informed distribution decisions concerning the show's global distribution.
Finally, demand data can have a significant impact on acquisition decisions. Demand data can help TV executives determine the value of exclusive rights, how a title drives engagement across the rest of the catalog, and the show's ability to drive subscriptions and mitigate churn. It can also aid in identifying under-monetized titles and identifying potential opportunity markets for content distribution.
In conclusion, the analysis of Kevin Can F*** Himself for February 2024 in the United Kingdom shows the importance of demand data in making content investments, acquisition decisions, distribution decisions and programming decisions. By leveraging demand data, TV executives can make more informed decisions, reduce risks and maximize revenues.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Kevin Can F*** Himself is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kevin Can F*** Himself, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for Kevin Can F*** Himself in the United Kingdom. We provide our partners with extensive television industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.