The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing demand data for a TV show is crucial to make informed content, acquisition, distribution or programming decisions. For instance, analyzing the demand data for "LEGO Dreamzzz - Trials Of The Dream Chasers" in the United Kingdom during October 2023 can provide valuable insights to the network executives.
Firstly, understanding the audience demand for a TV show is crucial for content valuation. The demand data reveals that "LEGO Dreamzzz - Trials Of The Dream Chasers" had a demand of 2.2 times the average show in the United Kingdom, indicating good demand. Content valuation can be applied to individual series or an entire library to start unbundling the value of content on any streaming service. Parrot Analytics' content valuation system is based on demand data, which reveals the dollar value contribution of any title, to any platform, in any region. Furthermore, demand data can help provide answers to various questions related to content value, such as how much a show is worth, what contribution to value is driven by demand for one of its stars, and the value of a content library to a platform over time.
Secondly, analyzing demand data can help in the programming decision-making process. For instance, the demand data reveals that during October, the demand for "LEGO Dreamzzz - Trials Of The Dream Chasers" increased by 37.6% in the United Kingdom. Therefore, network executives could plan their programming strategy to capitalize on the show's growing popularity. Additionally, the analysis reveals that other shows that fans of "LEGO Dreamzzz - Trials Of The Dream Chasers" also like include "Peppa Pig", "Chip 'n Dale Rescue Rangers", among others. Hence, the network executives could consider airing shows similar to "LEGO Dreamzzz - Trials Of The Dream Chasers" to capitalize on the existing audience's preference.
Thirdly, exploring demand data enables executives to assess their acquisition decision-making process. The demand data indicates that "LEGO Dreamzzz - Trials Of The Dream Chasers" performs well not only in the United Kingdom but also in other markets such as Germany. Besides, "LEGO Dreamzzz - Trials Of The Dream Chasers" had a demand in the United Kingdom that was 151% of the demand in its country of origin, Canada. Therefore, the data reflects that the show has global appeal, which makes it a valuable asset for a content distributor.
Lastly, analyzing demand data can help the network executives in making a more informed distribution decision. By examining the top 10 global markets where "LEGO Dreamzzz - Trials Of The Dream Chasers" is most in-demand over the last 30 days, we find that the show's demand outperformed that of the average TV show in each of these markets, indicating the show's appeal to a wide audience. For instance, the show achieved good audience demand of 2.2x in Germany, and demand was good in the United Kingdom too.
In conclusion, demand data can be a valuable tool for entertainment executives to make informed content, acquisition, distribution or programming decisions. Analyzing demand data for "LEGO Dreamzzz - Trials Of The Dream Chasers" in the United Kingdom during October 2023 provided valuable insights into its performance, popularity, appeal, and potential.
LEGO Dreamzzz - Trials Of The Dream Chasers's travelability to the United Kingdom in the last 30 days is 53%, which means that the audience demand for LEGO Dreamzzz - Trials Of The Dream Chasers is 53% of the demand in its country of origin, Canada. Click through to another market to discover how well LEGO Dreamzzz - Trials Of The Dream Chasers travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as LEGO Dreamzzz - Trials Of The Dream Chasers.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as LEGO Dreamzzz - Trials Of The Dream Chasers from partners like Netflix.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for LEGO Dreamzzz - Trials Of The Dream Chasers? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as LEGO Dreamzzz - Trials Of The Dream Chasers. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. LEGO Dreamzzz - Trials Of The Dream Chasers), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as LEGO Dreamzzz - Trials Of The Dream Chasers, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s LEGO Dreamzzz - Trials Of The Dream Chasers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for LEGO Dreamzzz - Trials Of The Dream Chasers, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using analytics from Parrot Analytics for LEGO Dreamzzz - Trials Of The Dream Chasers in the United Kingdom. We provide our partners with valuable television series competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.