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Maximizing Content Decisions with Demand Data: A Case Study on Letterkenny in the UK

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What is Demand? Why Demand? Industry Products Insights
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Parrot Analytics Insights - October 2023

As an entertainment executive, understanding audience demand data can help make more informed content decisions. In the case of "Letterkenny," we can see the value of utilizing demand data to gather insights into the show's performance in the United Kingdom and in other markets globally.

Content valuation for "Letterkenny" in the United Kingdom can show us how much the show is worth and estimate its ability to drive subscriptions and mitigate churn for any given platform. Based on its high demand, we can determine that "Letterkenny" has a high dollar value contribution to any platform carrying it in the United Kingdom, and may be considered a strategic asset for a streaming platform.

Determining the show's popularity and audience demand in different regions allows for proper distribution decisions. For example, we can see that "Letterkenny" is extremely popular in the United States and Canada, which could influence its availability on different streaming services in those markets.

Information on shows that "Letterkenny" fans also enjoy can guide content acquisition and programming decisions. The high demand for the show's genre in the United Kingdom, expressed by its 99.0th percentile ranking, indicates that similar shows may perform well on the platform.

The Parrot Pulse for "Letterkenny" provides additional
insight into global performance across six dimensions of audience demand, including Travelability and Momentum. This enables a thorough understanding of the show’s performance, especially in foreign markets.

Overall, understanding audience demand data can inform content acquisition and programming decisions for "Letterkenny" and in general, and optimize engagement, viewer retention, and content attraction.

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