As an OTT platform executive, you can use demand data to make more informed content decisions, specifically in content valuation, acquisition, distribution and programming. In the case of "Letterkenny," demand for the show in the United Kingdom over the past 30 days is outstanding, with 12.6 times the audience demand of the average show. This demand data can help you to understand the show's current value in the United Kingdom market.
You can use demand data to address several key questions, such as how much is "Letterkenny" worth in the United Kingdom market, how popular is it in the United Kingdom market compared to other markets, and how well is it holding up over time? You can answer these questions through metrics such as baseline value, global demand ranking, and longevity.
Demand data can also help you to identify fans' preferences and shows that are similar to "Letterkenny," so that you can create content that caters to these interests and build a loyal audience. Additionally, with optimization and analysis of demand data, you can make decisions concerning supply and demand, and acquire or produce content that can appeal to your audience and achieve a high degree of demand.
Another important use of demand data is in subscriber acquisition and retention. By analyzing demand for "Letterkenny," you can gain insights into which titles are most popular with your current audience, which titles can attract new subscribers to your platform, and which titles should you buy to keep your current audience happy.
Furthermore, demand data allows you to map local whitespaces, optimize release strategy and pricing, and uncover under-monetized titles. It can also inform the platform and network fit, competitive benchmarking, pre-release marketing, and affinity analysis.
Overall, "Letterkenny" provides valuable insights into its current audience demand, travelability, longevity, momentum, franchisability, and reach, which can guide your content decision-making for this show and others. Using Parrot Analytics' content valuation system, you can quantify the show's dollar value contribution to any platform in any region, and use demand data to assess the show's ability to drive subscriptions and reduce churn.
