As an entertainment executive, you can utilize demand data to make more informed content and acquisition decisions, as well as to optimize programming and distribution strategies. The recent analysis of "Letterkenny" for the month of December 2023 in the United Kingdom provides valuable insights into how demand data can be used to make these decisions.
Firstly, demand data can be used as a basis for content valuation. By using Parrot Analytics' content valuation system, you can determine the dollar value contribution of "Letterkenny" to any platform in the United Kingdom. With 13.9 times the audience demand of the average show in the United Kingdom over the last 30 days, "Letterkenny" has outstanding demand, which can be used to justify a higher valuation for this title.
Additionally, demand data can be used to identify popular genres and optimize release strategies and pricing. With "Letterkenny" ranking in the 99.3rd percentile in the comedy genre during December, it is apparent that comedy is a popular genre in the United Kingdom. Executives can use this information to inform their decision-making processes, helping them determine the best release strategy and pricing to make the most of the popularity of the content.
Demand data can also inform decisions regarding acquisitions and partnerships. As demonstrated by the list of other shows that fans of "Letterkenny" also like, executives can use demand data to identify potential partnerships or acquisitions. Executives can also use demand data to identify under-monetized titles and new opportunity markets for content distribution.
Finally, demand data can be used to inform decisions about programming and distribution. The 25.7% increase in demand for "Letterkenny" in the United Kingdom during December suggests that it may be worth promoting this show in the region. By analyzing the performance of "Letterkenny" in the United Kingdom compared to other markets, executives can get a better understanding of audience preferences and tailor programming and distribution strategies accordingly.
In conclusion, demand data provides valuable insights and can be used by entertainment executives to make more informed content, acquisition, programming, and distribution decisions. The analysis of "Letterkenny" for the month of December 2023 in the United Kingdom is just one example of how demand data can be used to make these strategic decisions.
