If you are an entertainment executive, you may be wondering how demand data can be leveraged to drive better content decisions. Let's take the example of "Letterkenny," a fast-paced comedy about rural life in a small town that currently has a large demand following in the United Kingdom.
One way that demand data can help in content valuation is by providing insight into how much a particular series is worth. Parrot Analytics' content valuation system uses demand data to ascertain the dollar value contribution of a title to any platform in a given region. So by analyzing the demand for "Letterkenny," executives can get a better sense of how valuable the show is compared to other titles in their programming lineup.
Demand data can also be used to make more informed acquisition decisions. By looking at which shows fans of "Letterkenny" also like, executives can identify programming that could complement their slate or appeal to a shared demographic. In this case, shows like "Alone," "Shoresy," and "Fargo" may be worth exploring as potential acquisitions.
Additionally, demand data can be used to help optimize distribution and programming decisions. For instance, executives can examine the global performance of "Letterkenny" using Parrot Analytics' six dimensions of demand, such as travelability, longevity, momentum, franchisability, and reach, to determine where the show is most popular and how it stacks up against other titles in its genre.
Demand data can also be used to identify trends and patterns in audience preferences, which can help executives make more data-driven content decisions. For example, by analyzing the top 10 global markets where "Letterkenny" is most in-demand, executives can ascertain which regions are resonating with the show's unique tone and humor.
Ultimately, by using demand data as a key input into their decision-making processes, entertainment executives can make more informed content, acquisition, distribution, and programming decisions that are better aligned with their audience's preferences and demands.
