For entertainment executives, audience demand data is key to making more informed decisions regarding content valuation, acquisition, distribution, and programming. This is where Parrot Analytics comes in, providing global content demand data and an economic valuation system to assess the value of any series or library on any platform in any region.
Let's use the example of "Love & Death," a biographical TV series that has been airing in the United Kingdom, to illustrate how demand data could be used to inform decisions.
One way demand data is helpful is by giving a sense of content valuation. By assessing a title’s contribution to a platform’s revenue, executives can make better decisions about how much they should spend on a show. In this case, "Love & Death" has an outstanding worldwide audience demand across all platforms, with a travelability score in line with this. It also has exceptional longevity, momentum, good franchisability, and okay reach, all of which are indicators for strong content value.
Demand data can also help executives to decide which titles to acquire or produce. In the case of "Love & Death," its popularity in the United States and Russia, as well as good demand in other global markets, suggests strong potential for international distribution or licensing deals. In addition, executives can assess a TV series' ability to drive subscriptions and mitigate churn using demand data. By analyzing audience preferences, they can also identify opportunities for supply in a particular genre.
Finally, demand data can be used to guide programming decisions. In the case of "Love & Death," the data shows a significant decrease in audience demand over the past month, suggesting that programming adjustments may be necessary to maintain and increase interest. By examining the top 10 global markets where "Love & Death" is most in-demand, executives can also make informed decisions about marketing campaigns, pricing, and release strategies. These insights can help to create a more effective approach to reaching the target audience.
Overall, demand data from Parrot Analytics is a powerful tool for executives in the entertainment industry to make informed decisions about content valuation, acquisition, distribution, and programming. It enables industry professionals to understand their shows' performance on a global scale and make decisions that are backed by data, leading to greater success for their businesses.
