As an entertainment executive, understanding audience demand for a TV show is critical in making informed decisions about content acquisition, distribution, and programming. Taking the example of "Love & Death" in the United Kingdom during September 2023, the analysis of this TV show's performance provides valuable insights that can guide strategic decision-making.
Content Valuation: Using demand data, content valuation is an economic valuation system based on global content demand and supply. Parrot Analytics' content valuation system reveals the dollar value contribution of any title, to any platform, in any region. The system helps to answer questions such as: How much is my show worth, how popular is my show relative to the market average, and how much of my show's value is being driven by demand for one of its stars?
Audience Demand: "Love & Death" is generating demand that is 9.3 times higher than the average TV show in the United Kingdom, and this can provide insights into how much value the show is generating for the platform that airs it. A show with higher demand may potentially be worth more to a platform, as it indicates a higher likelihood of attracting and retaining subscribers.
Global Performance: The Parrot Pulse for "Love & Death" across six dimensions shows that the show's worldwide audience demand across all platforms is outstanding, indicating its potential to perform well on a global scale. Its longevity, momentum, travelability, franchisability, reach, and spin-off potential are all remarkable, indicating the show's potential for sustained success and numerous opportunities for further exploitation.
Marketing: Understanding the target audience for a show is vital for effective marketing. The analysis of "Love & Death" shows the top ten global markets where the show is most in-demand, enabling executives to focus marketing campaigns on these markets. Knowing what other shows fans of "Love & Death" also like can guide decision-making around partnering with other shows for marketing or advertising purposes.
Content Acquisition and Programming: The spike in demand for "Love & Death" in the United Kingdom during September 2023 highlights the importance of understanding a title's popularity in key markets for making informed decisions around content acquisition and programming. The analysis also shows that travelability helps quantify a show's global appeal, providing executives with insights that can help to determine which titles have the most potential for global expansion.
In conclusion, utilizing demand data provides entertainment executives with a wealth of insights into audience preferences, trends, and purchasing habits that can guide decision-making across the entertainment industry. By using the example of "Love & Death" in the United Kingdom during September 2023, we have demonstrated how demand data can provide valuable information around content valuation, acquisition, distribution, and programming, ultimately helping to drive better business decisions.
