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Parrot Analytics Insights - January 2024

As a TV executive, the demand data on "Love & Death" in the United Kingdom for the month of January 2024 can provide several insights to help make more informed content decisions. Let's take a look at how demand data can be used to help with acquisition, programming, and distribution decisions.

Firstly, the demand for "Love & Death" in the United Kingdom is good, with 4.6 times the audience demand of the average show in the United Kingdom over the last 30 days. The show's audience demand has been decreasing recently, but it achieved the peak rank of #759 in the United Kingdom. The Parrot Pulse score for the show reveals that worldwide audience demand is outstanding, with good travelability. This data can help with acquisition decisions, as executives can see that the show has strong global appeal and therefore may be worth investing in.

Secondly, the show's rank in the biography genre in the United Kingdom is at the 96.5th percentile, indicating that it has higher demand than 96.5% of all biography titles in the United Kingdom. Additionally, the show has a similar audience to other popular shows such as "Ted Lasso" and "Rick and Morty". This data can be useful for programming decisions, helping with the selection of which genres or shows to focus on to attract or retain subscribers.

Thirdly, travelability data reveals that the demand for "Love & Death" in the United Kingdom was 59% of the demand in its country of origin, the United States. This data can help inform distribution decisions, as executives can see that the show has strong demand in the United Kingdom and may be worth distributing on a UK-specific platform.

Lastly, by examining the top 10 global markets where "Love & Death" is most in-demand, we can see that this TV series outperforms the demand of the average TV show in each of these markets. Russia is "Love & Death"'s number one market globally, with outstanding audience demand of 7.8x. This data can help inform acquisition and distribution decisions, as executives can see that the show has strong performance globally and therefore may be worth investing in for international expansion.

Overall, the demand data on "Love & Death" in the United Kingdom for the month of January 2024 provides valuable insights to help TV executives make more informed content acquisition, programming, and distribution decisions. Specifically, the data shows that the show has strong global appeal, high demand in its genre and comparable to other popular shows, and good travelability, which can all contribute to its content valuation.

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