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Parrot Analytics Insights - February 2024

As an entertainment executive, the demand data for "Love & Death" in the United Kingdom can be used to make informed content acquisition and programming decisions. Firstly, the outstanding worldwide audience demand across all platforms for "Love & Death" is an indicator of its popularity and that the show has potential to perform well on any streaming platform. Secondly, the fact that the show hit its peak rank of #872 in the United Kingdom and moved up 351 spots during February indicates that it may have strong potential to perform well on linear networks or pay TV networks.

Additionally, the 33.7% increase in audience demand for the show in the United Kingdom during February and a strong spike in late February indicates that there is a growing interest in the show in this market. The fact that the demand for "Love & Death" is higher than 95.8% of all biography titles in the United Kingdom, and that it ranks at 95.8th percentile in the biography genre for February, highlights its ability to stand out from other titles in its genre, making it a valuable acquisition for a platform or linear network looking to cater to this particular segment.

Moreover, assessing the top 10 global markets where "Love & Death" is most in-demand over the last 30 days can help determine the show's global appeal and monetization potential. Russia was "Love & Death"'s top market globally, with the show achieving outstanding audience demand of 7.6x. This indicates that there is a high demand for the show in that market and may be worth looking into acquiring or screening the show there. The fact that it outperforms the demand of the average TV show in each of the top 10 markets is a positive indication of its global appeal and suggests its value as an acquisition option for a platform or linear network with a global audience.

Finally, content valuation of "Love & Death" can be done using demand data to determine the dollar value contribution of the title to any platform or linear network in any region. Content valuation can also be used to assess the show's ability to drive subscriptions and mitigate churn, which is helpful when making acquisition or programming decisions. The fact that the show's demand has been decreasing recently can be used to reassess its monetary value and determine if the show still holds acquisition or monetization potential.

Overall, the demand data for "Love & Death" in the United Kingdom and globally provides key insights that can help guide strategic decision-making for entertainment executives looking to make informed content acquisition, programming, or distribution decisions.

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