The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, knowing the audience demand data is crucial to making informed decisions regarding content, acquisition, distribution, and programming. One useful way a company like Parrot Analytics helps executives make these decisions is with the creation of a Content Valuation system, which is based on audience demand data. Understanding the demand data of a particular show, such as "Love Island USA," can provide a more in-depth look into how the show is performing globally and inform a content valuation.
Demand data for "Love Island USA" in the United Kingdom over the last 30 days shows that it has 3.5 times the audience demand of the average show, with a recent increase in demand. This high level of demand places "Love Island USA" in the top 8.6% of all TV shows. Knowing this data can assist executives in valuing the content and decide whether to invest in it further.
Demand data also helps in identifying the popularity of a show in a particular genre, as is seen with "Love Island USA" in the romance genre. Having higher demand than 97.5% of all romance titles in the United Kingdom indicates a high level of popularity, potentially making it a strategic asset for platforms that distribute romance content.
To get a better understanding of a particular show's potential audience, "Love Island USA" also points out the shows that fans are watching who like this show. This information provides executives with insight into the target audience demographics and preferences, useful for deciding on content or acquisition decisions.
Demand data can also provide insights into how well a show is retaining viewers and attracting new ones, as seen with the 63.4% increase in "Love Island USA" audience demand in March in the United Kingdom. This data can help executives decide where the show should be marketed, and potentially which platform to acquire or distribute it on.
Finally, understanding how a show is performing in different markets globally can provide valuable insight into its potential reach. For example, "Love Island USA" has outstanding audience demand in markets such as the US, Canada, and Australia, indicating that platforms with a significant presence in these markets may benefit from acquiring the show.
Overall, demand data provides valuable insights for entertainment executives to make informed decisions regarding content, acquisition, distribution, and programming. Content valuation through demand data enables executives to understand not just the baseline value of shows, but variation in value over time and across platforms, useful for making strategic decisions regarding investments.
Love Island USA's travelability to the United Kingdom in the last 30 days is 37%, which means that the audience demand for Love Island USA is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Love Island USA travels internationally.
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Acquire the best shows from partners such as Peacock to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Love Island USA), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Love Island USA is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love Island USA, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for Love Island USA in the United Kingdom. We provide our partners with essential content competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.